Kitchen towels largely maintained its review period dynamism. Continuing the trend from 2008, the category benefited significantly from aggressive promotions on multipacks and the increased presence of low-priced products. This boosted penetration among on low-to-middle-income households and, most importantly, accelerated the switch from tissues, which are traditionally and commonly used as an alternative to kitchen towels. Euromonitor Int...
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Kitchen towels largely maintained its review period dynamism. Continuing the trend from 2008, the category benefited significantly from aggressive promotions on multipacks and the increased presence of low-priced products. This boosted penetration among on low-to-middle-income households and, most importantly, accelerated the switch from tissues, which are traditionally and commonly used as an alternative to kitchen towels.
Euromonitor International's Kitchen Towels in Saudi Arabia report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data from 2005 to 2009 , allowing you to identify the segments driving growth. It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry – be they new product developments, distribution or pricing issues. Projections to 2014 illustrate how the industry is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Feminine Hygiene Wipes, Household Care Wipes and Floor Cleaning Systems, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Feminine Hygiene Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .
Reasons to Buy This Report
* Gain in-depth understanding of the Tissue and Hygiene market ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .
Euromonitor International has over 30 years experience of publishing industry research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Hygiene Products Industry in Saudi Arabia
Kitchen Towels in Saudi Arabia
July 2010
List of Contents and Tables
Executive Summary
Sales Maintain Momentum in 2009 Despite Economic Slowdown
Persistent Supplier Activities Contribute To Strong Performance
Multinational Joint Ventures Lead Despite Gains by Some Domestic Players
Supermarkets/hypermarkets Leads Retail Distribution
Similar Retail Value Growth Expected Over the Projection Period
Key Trends and Developments
Domestic Economy Weathers Global Recession
Companies Focus on Value Packs and Economy Brands To Maintain Demand
Demographic Trends Remain Very Strong Catalysts for Growth
Multinationals Lead Through Joint Ventures As Domestic Firms Grow
Supermarkets/hypermarkets Continues To Make Share Gains
Market Indicators
Data table 1 Birth Rates from 2004 to 2009
Data table 2 Infant Population from 2004 to 2009
Data table 3 Female Population by Age from 2004 to 2009
Data table 4 Total Population by Age from 2004 to 2009
Data table 5 Households from 2004 to 2009
Data table 6 Projection Infant Population from 2009 to 2014
Data table 7 Projection Female Population by Age from 2009 to 2014
Data table 8 Projection Total Population by Age from 2009 to 2014
Data table 9 Projection Households from 2009 to 2014
Market Data
Data table 10 Retail Sales of Tissue and Hygiene by Segment : Value from 2004 to 2009
Data table 11 Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2004 to 2009
Data table 12 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis from 2004 to 2009
Data table 13 Retail Sales of Tissue and Hygiene by Segment and Distribution Format: % Analysis 2009
Data table 14 Penetration of Private Label by Segment from 2004 to 2009
Data table 15 Projection Retail Sales of Tissue and Hygiene by Segment : Value from 2009 to 2014
Data table 16 Projection Retail Sales of Tissue and Hygiene by Segment : % Value Growth from 2009 to 2014
Definitions
Summary 1 Research Sources
Hygienic Paper Co Ltd (fine)
Strategic Direction
Key Facts
Summary 2 Hygienic Paper Co Ltd (Fine): Key Facts
Summary 3 Hygienic Paper Co Ltd (Fine): Operational Indicators
Company Background
Production
Summary 4 Hygienic Paper Co Ltd (Fine): Production Statistics 2009
Competitive Positioning
Summary 5 Hygienic Paper Co Ltd (Fine): Competitive Position 2009
Masafi Mineral Water Co
Strategic Direction
Key Facts
Summary 6 Masafi Mineral Water Co: Key Facts
Summary 7 Masafi Mineral Water Co: Operational Indicators
Company Background
Production
Summary 8 Masafi Mineral Water Co: Production Statistics 2009
Competitive Positioning
Summary 9 Masafi Mineral Water Co: Competitive Position 2009
National Medical Products, the
Strategic Direction
Key Facts
Summary 10 The National Medical Products: Key Facts
Summary 11 The National Medical Products: Operational Indicators
Company Background
Production
Summary 12 The National Medical Products: Production Statistics 2009
Competitive Positioning
Summary 13 The National Medical Products: Competitive Position 2009
National Paper Products Co
Strategic Direction
Key Facts
Summary 14 National Paper Products Co: Key Facts
Summary 15 National Paper Products Co: Operational Indicators
Company Background
Production
Summary 16 National Paper Products Co: Production Statistics 2009
Competitive Positioning
Summary 17 National Paper Products Co: Competitive Position 2009
Paper Products Co
Strategic Direction
Key Facts
Summary 18 Paper Products Co: Key Facts
Summary 19 Paper Products Co: Operational Indicators
Company Background
Production
Summary 20 Paper Products Co: Production Statistics 2009
Competitive Positioning
Summary 21 Paper Products Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 17 Retail Sales of Kitchen Towels: Value from 2004 to 2009
Data table 18 Retail Sales of Kitchen Towels: % Value Growth from 2004 to 2009
Data table 19 Kitchen Towels Retail Market Shares from 2005 to 2009
Data table 20 Kitchen Towels Retail Brand Shares from 2006 to 2009
Data table 21 Projection Retail Sales of Kitchen Towels: Value from 2009 to 2014
Data table 22 Projection Retail Sales of Kitchen Towels: % Value Growth from 2009 to 2014
