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Laundry Care in Argentina

  • January 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

Given the sharp fall in purchasing power many consumers have stopped buying laundry care products in the traditional and modern channels in 2016. These consumers have instead decided to buy unpackaged laundry care products in small stores that offer significantly lower prices. These unpackaged products have no brand and are manufactured by small and medium-sized chemical companies. While this trend has been seen throughout Argentina, in the middle of the country the demand has been higher.

Euromonitor International’s Laundry Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Argentina
LAUNDRY CARE IN ARGENTINA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Alicorp Argentina SCA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Alicorp Argentina SCA: Key Facts
Summary 2 Alicorp Argentina SCA: Operational Indicators
Competitive Positioning
Summary 3 Alicorp Argentina SCA: Competitive Position 2016
Clorox Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 4 Clorox Argentina SA: Key Facts
Summary 5 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 6 Clorox Argentina SA: Competitive Position 2016
Queruclor SRL in Home Care (argentina)
Strategic Direction
Key Facts
Summary 7 Queruclor SRL: Key Facts
Competitive Positioning
Summary 8 Queruclor SRL: Competitive Position 2016
SC Johnson and Son De Argentina Saic in Home Care (argentina)
Strategic Direction
Key Facts
Summary 9 SC Johnson and Son de Argentina SAIC: Key Facts
Summary 10 SC Johnson and Son de Argentina SAIC: Operational Indicators
Competitive Positioning
Summary 11 SC Johnson and Son de Argentina SAIC: Competitive Position 2016
Unilever De Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 12 Unilever de Argentina SA: Key Facts
Summary 13 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 14 Unilever de Argentina SA: Competitive Position 2016
Executive Summary
the Economic Recession Negatively Impacts Home Care
Decrease in the Frequency of Household Cleaning
Strong Dominance of Multinational Companies
the Convenience Stores, Discounters and Internet Retailing Channels Increase in Popularity
A Promising Horizon for Home Care
Key Trends and Developments
Reduced Frequency of Home Cleaning and Disinfection
Unpackaged Home Care Products Are Becoming Increasingly Attractive
Little Space for National Companies
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 15 Research Sources












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