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Laundry Care in Argentina

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

In 2014 and 2015 the economic crisis affected laundry care consumers’ buying habits. With declining real wages and employment levels, demand increased for economy brands and private label products, which benefited local small businesses such as Queruclor. In this scenario the leaders, which do not always offer economy brands, focused on trying to retain their consumer bases. Unilever relaunched the economy Granby in standard powder detergents, a leading brand in the early 1990s, which gained...

Euromonitor International’s Laundry Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Argentina
LAUNDRY CARE IN ARGENTINA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Alicorp Argentina SCA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Alicorp Argentina SCA: Key Facts
Summary 2 Alicorp Argentina SCA: Operational Indicators
Competitive Positioning
Summary 3 Alicorp Argentina SCA: Competitive Position 2015
Clorox Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 4 Clorox Argentina SA: Key Facts
Summary 5 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 6 Clorox Argentina SA: Competitive Position 2015
Queruclor SRL in Home Care (argentina)
Strategic Direction
Key Facts
Summary 7 Queruclor SRL: Key Facts
Summary 8 Queruclor SRL: Operational Indicators
Competitive Positioning
Summary 9 Queruclor SRL: Competitive Position 2015
SC Johnson and Son De Argentina Saic in Home Care (argentina)
Strategic Direction
Key Facts
Summary 10 SC Johnson and Son de Argentina: Key Facts
Summary 11 SC Johnson and Son de Argentina: Operational Indicators
Competitive Positioning
Summary 12 SC Johnson and Son de Argentina: Competitive Position 2015
Unilever De Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 13 Unilever de Argentina SA: Key Facts
Summary 14 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 15 Unilever de Argentina SA: Competitive Position 2015
Executive Summary
Stagnant Economy Restricts Demand for Home Care
Discounts and Promotions To Boost Sales
A Chance for Local Companies
Broad Diversification in Sales Channels
A Complicated Future
Key Trends and Developments
Economical Brands Gain Market
Powder Laundry Detergents, the End of An Era
Climate Change Increases Demand for Home Insecticides
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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