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Laundry Care in Austria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 38 pages

There is a strong consumer shift towards concentrated over standard detergents, as many consumers see concentrated varieties as more convenient, especially in terms of storage and dosing. In addition, a strong tendency towards liquid over powder detergents has been observed, as many consumers see liquid and gel varieties as more convenient and more effective. These two trends contributed to a stronger consumer focus on detergent tablets, especially liquid tablet detergents in 2016. Lastly, laund...

Euromonitor International’s Laundry Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Austria
LAUNDRY CARE IN AUSTRIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH and Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Summary 2 dm-Drogerie Markt GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2016
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 Erdal GmbH: Key Facts
Summary 5 Erdal GmbH: Operational Indicators
Competitive Positioning
Summary 6 Erdal GmbH: Competitive Position 2016
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 7 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 8 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 9 Henkel Central and Eastern Europe GmbH: Competitive Position 2016
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser Austria GmbH: Competitive Position 2016
Rewe International AG in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Rewe International AG: Key Facts
Summary 13 Rewe International AG: Operational Indicators
Company Background
Private Label
Summary 14 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 15 Rewe International AG: Competitive Position 2016
Executive Summary
Home Care Continues To See Retail Value Sales Growth in 2016
Sustainability, Convenience and Hygiene Trends Push Sales
Perpetually Fierce Competition in Home Care
Internet Retailing Continues To Develop in Austria
A Positive Outlook for Home Care in the Forecast Period
Key Trends and Developments
"green", "greener", the "greenest"
Competition Through Convenience Offers A Formula for Success
Fierce Competition Between Private Label and Global and Domestic Brands
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources












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