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Laundry Care in Colombia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

Although private label is still far from increasing its share significantly in the short term, it is gaining ground in the shopping baskets of Colombian consumers, especially when experienced companies with well-positioned products commercialise them under the name of the same retailer but at a lower price with the same quality standard. In addition, discounters, which is a growing channel in Colombia, offers new private label lines; clearly demonstrating that consumers are heading towards these...

Euromonitor International’s Laundry Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Colombia
LAUNDRY CARE IN COLOMBIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Azul K SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 1 Azul K SA: Key Facts
Summary 2 Azul K SA: Operational Indicators
Competitive Positioning
Summary 3 Azul K SA: Competitive Position 2016
Beisbol De Colombia SCA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 4 Beisbol de Colombia SCA: Key Facts
Summary 5 Beisbol de Colombia SCA: Operational Indicators
Competitive Positioning
Summary 6 Beisbol de Colombia SCA: Competitive Position 2016
Brinsa SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 7 Brinsa SA: Key Facts
Summary 8 Brinsa SA: Operational Indicators
Competitive Positioning
Summary 9 Brinsa SA: Competitive Position 2016
Detergentes SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 10 Detergentes SA: Key Facts
Summary 11 Detergentes SA: Operational Indicators
Competitive Positioning
Summary 12 Detergentes SA: Competitive Position 2016
Executive Summary
Socioeconomic Uncertainty Influences Home Care
Improvement of Components in the Search for Higher Yields
Companies Educate Consumers on the Best Use of Their Products
Private Label, An Alternative That Is Gaining Strength Amongst Consumers
Home Care Adapts To Cultural Diversity
Key Trends and Developments
Home Care Adjusts To Economic Slowdown
Private Label Is Slowly Flourishing
Combining To Achieve Effectiveness in Home Care
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources












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