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Laundry Care in Colombia

  • June 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

The use of liquid detergents continued to expand in the country, with higher growth than both powder and bar detergents. Between 2009 and 2014, the value share of liquid detergents more than doubled, from 3% to 7%. Consumers were increasingly interested in liquid products, which were previously generally used for hand washing delicate garments, but are now commonly used in washing machines. As a result, liquid detergents recorded 18% current value growth in 2014.

Euromonitor International’s Laundry Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Laundry Care in Colombia
LAUNDRY CARE IN COLOMBIA
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Azul K SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 1 Azul K SA: Key Facts
Summary 2 Azul K SA: Operational Indicators
Company Background
Production
Summary 3 Azul K SA: Production Statistics 2014
Competitive Positioning
Summary 4 Azul K SA: Competitive Position 2014
Beisbol De Colombia SCA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 5 Beisbol de Colombia SCA: Key Facts
Summary 6 Beisbol de Colombia SCA: Operational Indicators
Company Background
Production
Summary 7 Beisbol de Colombia SCA: Production Statistics 2014
Competitive Positioning
Summary 8 Beisbol de Colombia SCA: Competitive Position 2014
Brinsa SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 9 Brinsa SA: Key Facts
Summary 10 Brinsa SA: Operational Indicators
Company Background
Production
Summary 11 Brinsa SA: Production Statistics 2014
Competitive Positioning
Summary 12 Brinsa SA: Competitive Position 2014
Casa Luker SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 13 Casa Luker SA: Key Facts
Summary 14 Casa Luker SA: Operational Indicators
Company Background
Production
Summary 15 Casa Luker SA: Production Statistics 2014
Competitive Positioning
Summary 16 Casa Luker SA: Competitive Position 2014
Detergentes SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 17 Detergentes SA: Key Facts
Summary 18 Detergentes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Detergentes SA: Competitive Position 2014
Executive Summary
Home Care Continues Recording A Positive Performance
Manufacturers Continue Improving Formulations
International Companies Continue Leading Home Care
Modern Channels Are the Most Dynamic
Promising Landscape
Key Trends and Developments
Multinational Players Continue To Lead Home Care in Colombia
Value Growth Threatened by Strong Promotional Activity
Liquid Formats Continue To Rise
Market Indicators
Table 17 Households 2009-2014
Market Data
Table 18 Sales of Home Care by Category: Value 2009-2014
Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Home Care: % Value 2010-2014
Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
Table 22 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 23 Distribution of Home Care by Format: % Value 2009-2014
Table 24 Distribution of Home Care by Format and Category: % Value 2014
Table 25 Forecast Sales of Home Care by Category: Value 2014-2019
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 20 Research Sources












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