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Laundry Care in Colombia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Despite current value growth of liquid detergents at over double the rate experienced by powder detergents over the review period, Colombia is still a market where powder detergents dominates with more than 85% value share within automatic detergents. The reasons behind the relatively low adoption of liquid detergents and slow switching from powder to liquid detergents are diverse. Firstly, there are issues related with the usage culture and the “laundry literacy” of Colombians. Consumers are...

Euromonitor International's Laundry Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Colombia
LAUNDRY CARE IN COLOMBIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Azul K SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 1 Azul K SA: Key Facts
Summary 2 Azul K SA: Operational Indicators
Competitive Positioning
Summary 3 Azul K SA: Competitive Position 2015
Beisbol De Colombia SCA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 4 Beisbol de Colombia SCA: Key Facts
Summary 5 Beisbol de Colombia SCA: Operational Indicators
Competitive Positioning
Summary 6 Beisbol de Colombia SCA: Competitive Position 2015
Brinsa SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 7 Brinsa SA: Key Facts
Summary 8 Brinsa SA: Operational Indicators
Competitive Positioning
Summary 9 Brinsa SA: Competitive Position 2015
Detergentes SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 10 Detergentes SA: Key Facts
Summary 11 Detergentes SA: Operational Indicators
Competitive Positioning
Summary 12 Detergentes SA: Competitive Position 2015
Executive Summary
Home Care Suffers Amidst Economic Downturn
New Product Developments Are Increasing Consumers' Sophistication
Major Players Are Under Stress in 2015
Higher-quality Private Label Is Booming
Consumers Will Always Need Home Care
Key Trends and Developments
Mini-environment's Importance Is Boosting Home Care
Economy Impacts Home Care
Consumers Look for Economy in 2015
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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