Laundry Care Market Analysis in Colombia

  • April 2014
  • -
  • Euromonitor International
  • -
  • 32 pages

Industriesources confirm that the overall economic performance of the country has had a very healthy effect on home care in general and laundry care in particular. Consumers that previously limited consumption frequency of laundry care products due to low income and employment are now able to purchase them more frequently as the economy grows. Though standard powder detergents was not by any means the...

Euromonitor International's industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2017 illustrate how the industry is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Laundry Care industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

LAUNDRY CARE IN COLOMBIA

March 2013


LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Data table 1 Household Possession of Washing Machines from 2007 to 2012
Category Data
Data table 2 Sales of Laundry Care by Segment : Value from 2007 to 2012
Data table 3 Sales of Laundry Care by Segment : % Value Growth from 2007 to 2012
Data table 4 Sales of Laundry Aids by Segment : Value from 2007 to 2012
Data table 5 Sales of Laundry Aids by Segment : % Value Growth from 2007 to 2012
Data table 6 Sales of Laundry Detergents by Segment : Value from 2007 to 2012
Data table 7 Sales of Laundry Detergents by Segment : % Value Growth from 2007 to 2012
Data table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis from 2007 to 2012
Data table 9 Laundry Care Market Shares from 2008 to 2012
Data table 10 Laundry Care Brand Shares from 2009 to 2012
Data table 11 Laundry Aids Market Shares from 2008 to 2012
Data table 12 Laundry Aids Brand Shares from 2009 to 2012
Data table 13 Laundry Detergents Market Shares from 2008 to 2012
Data table 14 Laundry Detergents Brand Shares from 2009 to 2012
Data table 15 Projection Sales of Laundry Care by Segment : Value from 2012 to 2017
Data table 16 Projection Sales of Laundry Care by Segment : % Value Growth from 2012 to 2017
Azul K SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 1 Azul K SA: Key Facts
Summary 2 Azul K SA: Operational Indicators
Company Background
Production
Summary 3 Azul K SA: Production Statistics 2012
Competitive Positioning
Summary 4 Azul K SA: Competitive Position 2012
Beisbol De Colombia SCA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 5 Beisbol de Colombia SCA: Key Facts
Summary 6 Beisbol de Colombia SA: Operational Indicators
Company Background
Production
Summary 7 Beisbol de Colombia SCA: Production Statistics 2012
Competitive Positioning
Summary 8 Beisbol de Colombia SCA: Competitive Position 2012
Brinsa SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 9 Brinsa SA: Key Facts
Summary 10 Brinsa SA: Operational Indicators
Company Background
Production
Summary 11 Brinsa SA: Production Statistics 2012
Competitive Positioning
Summary 12 Brinsa SA: Competitive Position 2012
Detergentes SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 13 Detergentes SA: Key Facts
Summary 14 Detergentes SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Detergentes SA: Competitive Position 2012
Executive Summary
Solid Expansion of Home Care Continues
Colombia Increasing in Strategic Importance for Home Care
Private Label Continues To Grow
Convenience Stores Appear From Nowhere
No End in Sight for Strong Performance
Key Trends and Developments
Diminishing Household Size Provides Opportunities
Environmental Interest Picks Up
Unequal, But Growing, Incomes Yield Segmented Industry
the Rise of the "express" Format
Sales of Home Appliances Bolstering Growth
Market Indicators
Data table 17 Households from 2007 to 2012
Market Data
Data table 18 Sales of Home Care by Segment : Value from 2007 to 2012
Data table 19 Sales of Home Care by Segment : % Value Growth from 2007 to 2012
Data table 20 Home Care Market Shares from 2008 to 2012
Data table 21 Home Care Brand Shares from 2009 to 2012
Data table 22 Penetration of Private Label by Segment from 2007 to 2012
Data table 23 Sales of Home Care by Distribution Format: % Analysis from 2007 to 2012
Data table 24 Sales of Home Care by Segment and Distribution Format: % Analysis 2012
Data table 25 Projection Sales of Home Care by Segment : Value from 2012 to 2017
Data table 26 Projection Sales of Home Care by Segment : % Value Growth from 2012 to 2017
Sources
Summary 16 Research Sources












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