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Laundry Care in Denmark

  • January 2017
  • -
  • Euromonitor International
  • -
  • 32 pages

The emergence of super concentrate formulations was the most apparent trend in Danish laundry care in 2016. The launch of Bio-tex Color Ultimate Superkoncentreret is an example of this trend. Commissioned research conducted by the independent laboratory entity Testfakta concluded that Bio-tex Color Ultimate Superkoncentreret was the most effective laundry detergent tested in its 2016 sample. It stated that Bio-tex Color Ultimate Superkoncentreret was the only detergent to remove all types of sta...

Euromonitor International’s Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Denmark
LAUNDRY CARE IN DENMARK
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Matas A/S: Key Facts
Summary 2 Matas A/S: Operational Indicators
Company Background
Private Label
Summary 3 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 4 Matas A/S: Competitive Position 2016
Nopa Nordic A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 5 Nopa Nordic A/S: Key Facts
Summary 6 Nopa Nordic A/S: Operational Indicators
Production
Summary 7 Nopa Nordic A/S: Production Statistics 2015
Private Label
Procter and Gamble Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Danmark A/S: Key Facts
Summary 9 Procter and Gamble Danmark A/S: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble Danmark A/S: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser (Scandinavia) A/S: Key Facts
Summary 12 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
Summary 13 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 14 Unilever Danmark A/S: Key Facts
Summary 15 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 16 Unilever Danmark A/S: Competitive Position 2016
Executive Summary
Home Care in Denmark Records Stable Value Growth
Removing the Chore From Cleaning
Multinationals Dominate
Grocery Retailers Is Dominant Distribution Channel
Low Value Growth Predicted for Home Care
Key Trends and Developments
Demand for Internet Retailing Is Booming
Single-person Households Dominate
Parallel Imports Make Inroads
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 17 Research Sources












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