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Laundry Care in Denmark

  • January 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Liquid fabric softeners posted a further decline in sales in 2015. At the end of 2014, the supermarket chain Irma (Coop Danmark A/S) removed liquid fabric softeners entirely from its outlets. Irma is a premium supermarket which attracts consumers who particularly value organic, environmentally- and allergy-friendly products. It is uncertain, however, whether other supermarkets will follow Irma’s example. Irma’s customers are pioneers with regard to green concerns, while other supermarkets’...

Euromonitor International’s Laundry Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Denmark
LAUNDRY CARE IN DENMARK
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Bräuner A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Bräuner A/S: Key Facts
Summary 2 Bräuner A/S: Operational Indicators
Competitive Positioning
Summary 3 Bräuner A/S: Competitive Position 2015
Colgate-Palmolive A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive A/S: Key Facts
Summary 5 Colgate-Palmolive A/S: Operational Indicators
Competitive Positioning
Summary 6 Colgate-Palmolive A/S: Competitive Position 2015
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 7 Matas A/S: Key Facts
Summary 8 Matas A/S: Operational Indicators
Internet Strategy
Summary 9 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 10 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 11 Matas A/S: Competitive Position 2015
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 12 Unilever Danmark A/S: Key Facts
Summary 13 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 14 Unilever Danmark A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 15 Research Sources












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