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Laundry Care in Egypt

  • January 2017
  • -
  • Euromonitor International
  • -
  • 25 pages

In 2016, laundry care recorded overall current value growth of 18% with all subcategories seeing positive current value growth. Standard powder detergents recorded the most dynamic current value growth of 20% in 2016. Laundry care continued to grow despite the unfavourable economic conditions, driven by the importance of laundry detergents for consumers with different income levels.

Euromonitor International’s Laundry Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Egypt
LAUNDRY CARE IN EGYPT
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Arma for Soap and Detergents in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Arma For Soap and Detergents: Key Facts
Summary 2 Arma For Soap and Detergents: Operational Indicators
Competitive Positioning
Summary 3 Arma For Soap and Detergents: Competitive Position 2016
Henkel Pdc Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 4 Henkel PDC Egypt SAE: Key Facts
Summary 5 Henkel PDC Egypt SAE: Operational Indicators
Competitive Positioning
Summary 6 Henkel PDC Egypt SAE: Competitive Position 2016
Procter and Gamble Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Egypt SAE: Key Facts
Summary 8 Procter and Gamble Egypt SAE: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Egypt SAE: Competitive Position 2016
Executive Summary
Political Instability Harms Home Care
Future of Home Care Lies in Essentials
International Brand-owners Shape the Competition in Home Care
Modern Grocery Retailers Continues As Main Distribution Channel
Home Care Threats and Opportunities
Key Trends and Developments
Local Players May Benefit From Current Volatile Economic Situation
Price Increases Expected
Major Trends in Home Care Include Advertising and Marketing
Ma Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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