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Laundry Care in Egypt

  • January 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Laundry care grows by 14% in current value terms in 2015. This strong performance was the result of higher consumer spending and an economy that was looking more prosperous as political tensions slowly settled. This led to stronger current value growth than the review period CAGR, with the economy still at the early stages of a recovery in 2014. Price increases and a depreciating currency were pivotal in determining the extent of any value growth.

Euromonitor International’s Laundry Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Egypt
LAUNDRY CARE IN EGYPT
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Arma for Soap and Detergents in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Arma For Soap and Detergents: Key Facts
Summary 2 Arma For Soap and Detergents: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Arma For Soap and Detergents: Competitive Position 2015
Henkel Pdc Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 4 Henkel PDC Egypt SAE: Key Facts
Summary 5 Henkel PDC Egypt SAE: Operational Indicators
Competitive Positioning
Summary 6 Henkel PDC Egypt SAE: Competitive Position 2015
Procter and Gamble Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble: Key Facts
Summary 8 Procter and Gamble Egypt SAE: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Egypt SAE: Competitive Position 2015
Executive Summary
Egypt Still in Recovery Mode
Procter and Gamble and Henkel Lead Home Care at Gbo Level
Home Care Products in the Spotlight
Hypermarkets and Supermarkets Remain Strong
Varied Performance Expected Within Home Care Over the Forecast Period
Key Trends and Developments
Limited and Fluctuating Growth
Corporate Social Responsibility Programmes and Advertising Campaigns Are Key To Consumer Loyalty
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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