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Laundry Care in France

  • January 2017
  • -
  • Euromonitor International
  • -
  • 31 pages

In volume terms, laundry care declined 4% in 2016 as the shift to concentrated and super-concentrated variants continued. In liquid fabric fresheners, for instance, various manufacturers advocate only 25ml per wash for some super-concentrated products. Manufacturers also put higher price tags on products to compensate for lower volume requirements, thus causing the current average price for laundry detergents to increase. Demand for laundry aids continued to be structurally impeded by the versat...

Euromonitor International’s Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in France
LAUNDRY CARE IN FRANCE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Harris Sa/j Briochin in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Harris SA/J Briochin: Key Facts
Summary 2 Harris SA/J Briochin: Operational Indicators
Competitive Positioning
Summary 3 Harris SA/J Briochin: Competitive Position 2016
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 4 Henkel France SA: Key Facts
Summary 5 Henkel France SA: Operational Indicators
Competitive Positioning
Summary 6 Henkel France SA: Competitive Position 2016
Unilever France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 7 Unilever France SA: Key Facts
Summary 8 Unilever France SA: Operational Indicators
Competitive Positioning
Summary 9 Unilever France SA: Competitive Position 2016
Executive Summary
Home Care Value Remains Stable in 2016
Trade-off Between Innovation and Promotion Hots Up
Unilever and Henkel Battle for Overall Leadership in Gbo Terms
M-commerce and Home Delivery Add Momentum To Internet Retailing
Challenging Times Ahead for Home Care
Key Trends and Developments
Tightening Norms and Legislation Favour Green Alternatives in Smaller Categories
M-commerce and Home Delivery Bolster Internet Retailing
New Concentration/compaction Guidelines Ahead
Market Indicators
Table 17 Households 2011-2016
Market Data
Table 18 Sales of Home Care by Category: Value 2011-2016
Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
Table 20 NBO Company Shares of Home Care: % Value 2012-2016
Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 23 Distribution of Home Care by Format: % Value 2011-2016
Table 24 Distribution of Home Care by Format and Category: % Value 2016
Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 10 Research Sources












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