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Laundry Care in France

  • January 2016
  • -
  • Euromonitor International
  • -
  • 33 pages

With laundry detergents now fully switched to concentrated and super-concentrated variants, laundry detergents volume declined by 1% in 2015. Households are more used to the dosage of concentrated detergents, thereby easing the over-dosage impact of previous years. Laundry detergents remains characterised by year-round discounts offered by different players in an attempt to drive consumer demand in a mature environment; 96% of households had a washing machine in 2015. Laundry aids, which...

Euromonitor International’s Laundry Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in France
LAUNDRY CARE IN FRANCE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 10 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 14 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 16 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Harris Sa/j Briochin in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Harris SA/J Briochin: Key Facts
Summary 2 Harris SA/J Briochin: Operational Indicators
Competitive Positioning
Summary 3 Harris SA/J Briochin: Competitive Position 2015
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 4 Henkel France SA: Key Facts
Summary 5 Henkel France SA: Operational Indicators *
Competitive Positioning
Summary 6 Henkel France SA: Competitive Position 2015*
Novamex SA in Home Care (france)
Strategic Direction
Key Facts
Summary 7 Novamex SA: Key Facts
Summary 8 Novamex SA: Operational Indicators
Production
Summary 9 Novamex SA: Production Statistics 2014
Private Label
Summary 10 Novamex SA: Private Label Portfolio
Unilever France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 11 Unilever France SA: Key Facts
Summary 12 Unilever France SA: Operational Indicators
Competitive Positioning
Summary 13 Unilever France SA: Competitive Position 2015
Executive Summary
Positive Value Growth for Home Care in 2015
Innovation, Merchandising and Promotional Efforts Also Fuel Value Growth
Henkel Takes Over Home Care Leadership in France
Modern Grocery Retailers Leads Home Care Value Sales
Likely Volume Upturn Ahead
Key Trends and Developments
Green Brands Gain Further Ground
Innovation, Merchandising and Promotional Efforts Fuel Value Growth
Likely Legislation Evolution Pertaining To Air Quality Ahead
Market Indicators
Table 18 Households 2010-2015
Market Data
Table 19 Sales of Home Care by Category: Value 2010-2015
Table 20 Sales of Home Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Home Care: % Value 2011-2015
Table 22 LBN Brand Shares of Home Care: % Value 2012-2015
Table 23 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 24 Distribution of Home Care by Format: % Value 2010-2015
Table 25 Distribution of Home Care by Format and Category: % Value 2015
Table 26 Forecast Sales of Home Care by Category: Value 2015-2020
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 14 Research Sources












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