Table of Contents
Against the general trend of decreasing pack sizes in home care, there is a growing trend in German laundry care for bigger pack sizes, especially for powder detergents. German consumers prefer to buy larger amounts of detergents at once, as larger pack sizes are often cheaper than smaller formats. In addition, local consumers are extremely brand loyal when it comes to detergents and only rarely switch once they have found a product they like.
Euromonitor International’s Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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