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Laundry Care in Germany

  • April 2016
  • -
  • Euromonitor International
  • -
  • 32 pages

Laundry care remains the most important category within home care, accounting for nearly half of overall value sales in 2015. This can be attributed to a penetration rate for washing machines of 96%, combined with a broad variety of products available in an innovation-driven market. In a highly mature market, manufacturers have to build relationships with their customers in order to stay competitive, in turn leading to the regular launch of new products. German consumers pay special attention...

Euromonitor International's Laundry Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Germany
LAUNDRY CARE IN GERMANY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 17 Sales of Automatic Detergents by Type: % Value Analysis 2010/2015
Fit GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Fit GmbH: Key Facts
Competitive Positioning
Summary 2 Fit GmbH: Competitive Position 2015
Henkel AG and Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 3 Henkel AG and Co KGaA: Key Facts
Competitive Positioning
Summary 4 Henkel AG and Co KGaA: Competitive Position 2015
Procter and Gamble Germany GmbH and Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble Germany GmbH and Co Operations oHG: Key Facts
Competitive Positioning
Summary 6 Procter and Gamble Germany GmbH and Co Operations oHG: Competitive Position 2015
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
Summary 8 Reckitt Benckiser Deutschland GmbH: Competitive Position 2015
Executive Summary
Home Care in Germany Registers A Positive Value Performance in 2015
Convenience and Eco-friendliness Remain the Main Trends Driving Sales
Werner and Mertz Continues Its Success in the German Home Care Market
Discounters and Health and Beauty Specialist Retailers Are the Most Important Channels
Increasing Saturation, Resulting in Higher Competition, Is Expected To Limit Value Growth
Key Trends and Developments
Consumers' Demand for Convenience Drives Product Innovation
Growing Environmental Concerns Drive Sales of Eco-friendly Home Care Products
Henkel and Werner and Mertz Thrive in 2015
Market Indicators
Table 18 Households 2010-2015
Market Data
Table 19 Sales of Home Care by Category: Value 2010-2015
Table 20 Sales of Home Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Home Care: % Value 2011-2015
Table 22 LBN Brand Shares of Home Care: % Value 2012-2015
Table 23 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 24 Distribution of Home Care by Format: % Value 2010-2015
Table 25 Distribution of Home Care by Format and Category: % Value 2015
Table 26 Forecast Sales of Home Care by Category: Value 2015-2020
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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