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Laundry Care in Hungary

  • January 2017
  • -
  • Euromonitor International
  • -
  • 33 pages

Laundry care in Hungary continued to follow changing consumer habits in 2016. Due to spectacular developments in the apparel and footwear industry over the course of the last decade and changing fashion trends, Hungarians are now wearing more colourful garments made from various different types of textiles and fabrics in everyday life. Changing consumer habits require more specialised laundry care products and consumers are increasingly looking for more convenient products in tablet and capsule...

Euromonitor International’s Laundry Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Hungary
LAUNDRY CARE IN HUNGARY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Gironde Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Gironde Kft: Key Facts
Summary 2 Gironde Kft: Operational Indicators
Production
Summary 3 Gironde Kft: Production Statistics 2015
Private Label
Summary 4 Girone Kft: Private Label Portfolio
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 5 Henkel Magyarország Kft: Key Facts
Summary 6 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 7 Henkel Magyarország Kft: Competitive Position 2016
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble Nagykereskedelmi Kkt: Key Facts
Summary 9 Procter and Gamble Nagykereskedelmi Kkt: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble Nagykereskedelmi Kkt: Competitive Position 2016
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 11 Unilever Magyarország Kft: Key Facts
Summary 12 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 13 Unilever Magyarország Kft: Competitive Position 2016
Executive Summary
Stable Growth Continues in Home Care
Unilever Introduces Surf Brand in Laundry Care
Value Share of Private Label Declines Amidst Improving Economic Conditions
Internet Retailing Continues To Record the Highest Growth
Stable Economic Conditions Set To Ensure Steady Growth Over the Forecast Period
Key Trends and Developments
New Product Launches Support Strong Positive Growth in Laundry Care
Growing Importance of Scent and Aroma Influences Product Supply
Growth of Sales of Home Care Through Internet Retailing Seemingly Unstoppable
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 14 Research Sources

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