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Laundry Care in India

  • March 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

New launches in laundry care were skewed towards high-priced powder detergents targeting urban consumers in 2015. Increased demand for automatic detergents and high-quality hand wash detergents has boosted value growth for laundry care. Fabric softeners, laundry aids and liquid detergents remained slow-moving categories, while powder detergents remained the most dynamic, in 2015. In addition to that, companies were launching smaller packs for their new products to encourage trials and sometimes...

Euromonitor International's Laundry Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in India
LAUNDRY CARE IN INDIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2010/2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 1 Hindustan Unilever Ltd: Key Facts
Summary 2 Hindustan Unilever Ltd: Operational Indicators
Competitive Positioning
Summary 3 Hindustan Unilever Ltd: Competitive Position 2015
Procter and Gamble Home Products Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble Home Products Ltd: Key Facts
Summary 5 Procter and Gamble Home Products Ltd: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble Home Products Ltd: Competitive Position 2015
Rohit Surfactants Pvt Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 7 Rohit Surfactants Pvt Ltd: Key Facts
Summary 8 Rohit Surfactants Pvt Ltd: Operational Indicators
Competitive Positioning
Summary 9 Rohit Surfactants Pvt Ltd: Competitive Position 2015
Executive Summary
Government Initiatives Increase Awareness About Home Care Products
Companies Try To Increase Value Sales by Adding Benefits To Existing Products
Leading Players Compete on Price in Home Care
Internet Retailing Emerges As A Significant Channel for Home Care
Home Care Is Expected To Grow Faster Due To Increased Rural Consumption
Key Trends and Developments
Home Care Companies Continue To Launch Smaller Pack Sizes To Encourage Trial
Private Label Companies Placing Home Care Products in the Mid-price Range
Home Care Companies Launch Specialised Products in the Wake of Disease Outbreaks
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 Sales of Home Care by Region: Value 2010-2015
Table 21 Sales of Home Care by Region: % Value Growth 2010-2015
Table 22 Sales of Home Care by Rural vs Urban: % Value 2015
Table 23 NBO Company Shares of Home Care: % Value 2011-2015
Table 24 LBN Brand Shares of Home Care: % Value 2012-2015
Table 25 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 26 Distribution of Home Care by Format: % Value 2010-2015
Table 27 Distribution of Home Care by Format and Category: % Value 2015
Table 28 Forecast Sales of Home Care by Category: Value 2015-2020
Table 29 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 30 Forecast Sales of Home Care by Region: Value 2015-2020
Table 31 Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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