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Laundry Care in Ireland

  • February 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Laundry Care grows by less than 1% in 2015 in current value terms to reach €105 million. Despite the entry of cheaper private label products in many home care categories, several new product developments in 2014 and 2015 have helped to maintain positive current value growth within laundry care. Non-essential products such as laundry aids, for instance, have seen a rise in popularity and continue to be popular amongst consumers now that they have some extra disposable income.

Euromonitor International's Laundry Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Ireland
LAUNDRY CARE IN IRELAND
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 16 Sales of Automatic Detergents by Type: % Value 2010-2015
Aldi Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 1 Aldi Ireland Ltd: Key Facts
Summary 2 Aldi Ireland Ltd: Operational Indicators
Production
Private Label
Summary 3 Aldi Ireland Ltd: Private Label Portfolio
Killeen Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Killeen Ltd: Key Facts
Competitive Positioning
Summary 5 Killeen Ltd: Competitive Position 2015
Procter and Gamble (mfg) Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble (Mfg) Ireland Ltd: Key Facts
Summary 7 Procter and Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble (Mfg) Ireland Ltd: Competitive Position 2015
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Ireland Ltd: Key Facts
Competitive Positioning
Summary 10 Reckitt Benckiser Ireland Ltd: Competitive Position 2015
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 11 Unilever Ireland Ltd: Key Facts
Summary 12 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 13 Unilever Ireland Ltd: Competitive Position 2015
Executive Summary
Sales Remain Weak Within Home Care
Brand Loyalty Falling in Many Categories
Innovation Lacking Within Several Categories
Shift in Distribution From Supermarkets To Discounters
Growth Expected To Return Over the Forecast Period
Key Trends and Developments
Recession Ends But Does Not Help Home Care Sales
Irish Consumers Continue To Overdose on Laundry Detergent
A Lack of Innovation Benefits Private Label Sales
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












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