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Laundry Care in Ireland

  • January 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

Laundry care in Ireland saw retail value growth of 4% in Ireland in 2016 to reach sales of EUR113 million. Ireland’s resurgent economy was a key driver of the growth. With less constrained household budgets, laundry care consumers found themselves at liberty to spend more money on products that offered convenience and quality over price. This applied particularly to branded liquid tablet detergents.

Euromonitor International’s Laundry Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Ireland
LAUNDRY CARE IN IRELAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Killeen Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 1 Killeen Ltd: Key Facts
Summary 2 Killeen Ltd: Operational Indicators
Competitive Positioning
Summary 3 Killeen Ltd: Competitive Position 2016
Procter and Gamble (mfg) Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble (Mfg) Ireland Ltd: Key Facts
Summary 5 Procter and Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble (Mfg) Ireland Ltd: Competitive Position 2016
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Ireland Ltd: Key Facts
Summary 8 Reckitt Benckiser Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser Ireland Ltd: Competitive Position 2016
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 10 Unilever Ireland Ltd: Key Facts
Summary 11 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 12 Unilever Ireland Ltd: Competitive Position 2016
Executive Summary
Home Care in Ireland on A More Positive Footing in 2016
Convenience and Demographics Both Key Factors Influencing Growth
Competitive Environment Remains Stable With "top Three" Maintaining Dominance
Supermarkets Lose Out Further To Discounters, Department Stores and Internet Retailing
Home Care Expected To Perform Modestly Well Over the Forecast Period
Key Trends and Developments
Economic and Demographic Growth Bolsters Home Care But Challenges Remain
Brands and Dominant Market Players Continue To Hold Position
Overdosing With Laundry Detergents Still A Significant Feature
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources

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