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Laundry Care in Italy

  • 25 pages, published in April 2017
  • By Euromonitor International
  • Report Number: 153073

Summary

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Laundry care remained the largest category in home care in 2016. Although there was a strong trend towards concentration in both liquid and powder detergents, liquids performed better to the detriment of powders. Tablets performed well: In a very mature category, they continue to be perceived as an innovative product. Spot and stain removers also grew, although all other categories decreased.

Euromonitor International’s Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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