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Laundry Care in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

Despite its poor performance, laundry care remains the biggest home care category in terms of volume and value. Being in a category of continuing trends (eg the transition from powdered detergents to liquid detergents and standard liquid to concentrated detergents, etc.), laundry care was still able to perform better than other categories of home care in 2015, due to its new product launches and innovations in multi-purpose and concentrated liquids.

Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Italy
LAUNDRY CARE IN ITALY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Automatic Detergents by Type: % Value Analysis 2010-2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 10 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 14 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 15 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 16 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 1 Guaber Srl: Key Facts
Summary 2 Guaber Srl: Operational Indicators
Competitive Positioning
Summary 3 Guaber Srl: Competitive Position 2015
Henkel Italia SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 4 Henkel Italia Srl: Key Facts
Summary 5 Henkel Italia Srl: Operational Indicators
Competitive Positioning
Summary 6 Henkel Italia Srl: Competitive Position 2015
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 7 Paglieri SpA: Key Facts
Summary 8 Paglieri SpA: Operational Indicators
Competitive Positioning
Summary 9 Paglieri SpA: Competitive Position 2015
Procter and Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 10 Procter and Gamble Italia SpA: Key Facts
Summary 11 Procter and Gamble Italia SpA: Operational Indicators
Competitive Positioning
Summary 12 Procter and Gamble Italia SpA: Competitive Position 2015
Reckitt Benckiser Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 13 Reckitt Benckiser Italia SpA: Key Facts
Summary 14 Reckitt Benckiser Italia SpA: Operational Indicators
Competitive Positioning
Summary 15 Reckitt Benckiser Italia SpA: Competitive Position 2015
Executive Summary
Endless Promotions Keeps Industry Subdued
Private Label Grows
Henkel Italia SRL Retains Its Lead
Health and Beauty Specialist Retailers Gain Ground
Environmental Challenges Are Increasingly Becoming Opportunities
Key Trends and Developments
Environmentally Friendly and Green Products Are Increasing Their Penetration
Private Label Continues To Improve Its Position
the Battle Within Home Care Is Increasingly Fought on Pricing
Market Indicators
Table 18 Households 2010-2015
Market Data
Table 19 Sales of Home Care by Category: Value 2010-2015
Table 20 Sales of Home Care by Category: % Value Growth 2010-2015
Table 21 NBO Company Shares of Home Care: % Value 2011-2015
Table 22 LBN Brand Shares of Home Care: % Value 2012-2015
Table 23 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 24 Distribution of Home Care by Format: % Value 2010-2015
Table 25 Distribution of Home Care by Format and Category: % Value 2015
Table 26 Forecast Sales of Home Care by Category: Value 2015-2020
Table 27 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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