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Laundry Care in Spain

  • January 2016
  • -
  • Euromonitor International
  • -
  • 31 pages

In 2015 the Spanish economy recovered somewhat, with GDP growing by around 2% and, with it, disposable income. However, the high unemployment rate, which stood in the second quarter of the year at 24%, contributed to Spaniards not abandoning completely the cautious attitude towards spending they forged over the review period. The improved, but still not buoyant, economic framework shaped the performance of laundry care in 2015, when current value sales declined by 2%. Although negative, this...

Euromonitor International’s Laundry Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in Spain
LAUNDRY CARE IN SPAIN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Summary 1 Sales of Automatic Detergents by type: % value 2010/2015
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 2 Henkel Iberica SA: Key Facts
Summary 3 Henkel Iberica SA: Operational Indicators
Competitive Positioning
Summary 4 Henkel Iberica SA: Competitive Position 2015
Kh Lloreda SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 5 KH Lloreda SA: Key Facts
Summary 6 KH Lloreda SA: Operational Indicators
Competitive Positioning
Summary 7 KH Lloreda SA: Competitive Position 2015
Procter and Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 8 Procter and Gamble España SA: Key Facts
Summary 9 Procter and Gamble España SA: Operational Indicators
Competitive Positioning
Summary 10 Procter and Gamble España SA: Competitive Position: Competitive Position 2015
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 11 Reckitt Benckiser España SL: Key Facts
Summary 12 Reckitt Benckiser España SL: Operational Indicators
Competitive Positioning
Summary 13 Reckitt Benckiser España SL: Competitive Position 2015
Executive Summary
Economic Recovery Helps Retail Sales
Spanish Property Market Has A Say
International Players Lead the Competitive Landscape
Grocery Retailers Remain the Favourites
Outlook Is More Positive
Key Trends and Developments
Economic Outlook More Positive After Years of Crisis
Housing Market Shapes Home Care Sales
Spaniard Vs Machines
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












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