Table of Contents
It is becoming all the more difficult for consumers to distinguish between and evaluate the merits of new innovations as laundry packaging is constantly claiming new and improved formulations. Based on storecheck observations, innovation within laundry care continues to focus on improved effectiveness and new and/or milder scents. For example, the packaging of the Via laundry detergent range states that its latest formulation is its “best washing power – even in short washing cycles”.
Euromonitor International’s Laundry Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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