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Laundry Care in the Philippines

  • March 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Laundry care generated positive current value growth in 2015, although at a slower pace than during 2014. The growth potential of laundry care remains limited as increasing numbers of consumers have started to shift between laundry categories in search of more effective products. The rising sophistication of Philippine consumers and rising education levels among the country’s population remained among the key contributors to the increased willingness to try out new products in laundry care...

Euromonitor International’ s Laundry Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in the Philippines
LAUNDRY CARE IN THE PHILIPPINES
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Green Cross Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 Green Cross Inc: Key Facts
Competitive Positioning
Summary 2 Green Cross Inc: Competitive Position 2015
Peerless Products Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 3 Peerless Products Mfg Corp: Key Facts
Competitive Positioning
Summary 4 Peerless Products Mfg Corp: Competitive Position 2015
Procter and Gamble Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 5 Procter and Gamble Philippines Inc: Key Facts
Competitive Positioning
Summary 6 Procter and Gamble Philippines Inc: Competitive Position 2015
Unilever Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 7 Unilever Philippines Inc: Key Facts
Competitive Positioning
Summary 8 Unilever Philippines Inc: Competitive Position 2015
Wellmade Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 9 Wellmade Manufacturing Corp: Key Facts
Competitive Positioning
Summary 10 Wellmade Manufacturing Corp: Competitive Position 2015
Executive Summary
Home Care Clocks Positive Current Value Growth in 2015
Demand for Convenience Surrounds Home Care
International Players Remain in Control of Home Care
Grocery Retailers Remains the Preferred Retail Distribution Channel for Home Care
Home Care Set To Continue Recording Positive Growth
Key Trends and Developments
Minimal Impact of Slow GDP Growth on Home Care
International Players Dominate Home Care
Grocery Retailers Dominate the Retail Distribution of Home Care
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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