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Laundry Care in the United Kingdom

  • March 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Laundry care saw the number of promotions dwindle in 2015, although many products were still subject to promotions on a regular basis. Promotions on branded products led to a severe reduction in the price gap between branded products and private label in 2014 and this trend continued in 2015, albeit at a slightly slower pace. Consumers in the UK are becoming increasingly price-conscious and manufacturers are struggling to differentiate their products and as such often end up competing on price.

Euromonitor International’ s Laundry Care in United Kingdom market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Laundry Care in the United Kingdom
LAUNDRY CARE IN THE UNITED KINGDOM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Ecover Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Ecover Ltd: Key Facts
Summary 2 Ecover Ltd: Operational Indicators
Competitive Positioning
Summary 3 Ecover Ltd: Competitive Position 2015
Mcbride Plc in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 4 McBride Plc: Key Facts
Summary 5 McBride Plc: Operational Indicators
Production
Private Label
Procter and Gamble UK Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble UK Ltd: Key Facts
Summary 7 Procter and Gamble UK Ltd: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble UK Ltd: Competitive Position 2015
Unilever UK Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 9 Unilever UK Ltd: Key Facts
Summary 10 Unilever UK Ltd: Operational Indicators
Competitive Positioning
Summary 11 Unilever UK Ltd: Competitive Position 2015
Executive Summary
Value Growth Within Home Care Begins To Stabilise
Branded Discounting Continues To Frustrate Recovery in Private Label Share
Fierce Competition Continues To Limit Unit Price Increases Despite Home Care Growing
Discounters and Variety Stores Continue To Perform Well
Forecast Growth Predicted To Remain Moderate
Key Trends and Developments
Heavy Branded Discounting Continues To Squeeze Private Label Share
Time Poor UK Consumers Spend on Greater Speed and Convenience
Sustainability and Environmentally-friendly Products Play An Increasingly Important Role in Home Care
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources












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