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Polishes in Belgium

  • March 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

Polishes is a category that is increasingly thought of as old-fashioned by the majority of Belgian consumers and almost nothing has been done in recent years to improve the image of these products or to boost their sales. The lack of investment in media advertising campaigns on the part of the leading companies in polishes, the scarce to non-existent levels of innovation and the limited amount of shelf space given over to polishes in retail outlets has all contributed to the negative value and...

Euromonitor International's Polishes in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Polishes in Belgium
POLISHES IN BELGIUM
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2010-2015
Table 2 Sales of Polishes by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Polishes: % Value 2011-2015
Table 4 LBN Brand Shares of Polishes: % Value 2012-2015
Table 5 Forecast Sales of Polishes by Category: Value 2015-2020
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2015-2020
Etn Franz Colruyt NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 1 Etn Franz Colruyt NV: Key Facts
Summary 2 Etn Franz Colruyt NV: Operational Indicators
Internet Strategy
Summary 3 Etn Franz Colruyt NV: Share of Sales Generated by Internet Retailing
Company Background
Chart 1 Etn Franz Colruyt NV: Colreyt, Discounters, in Anderlecht
Chart 2 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Chart 3 Etn Franz Colruyt NV: Colruyt, Discounters, in Halle
Private Label
Summary 4 Etn Franz Colruyt NV: Private Label Portfolio
Competitive Positioning
Summary 5 Etn Franz Colruyt NV: Competitive Position 2014
Henkel Belgium NV in Home Care (belgium)
Strategic Direction
Key Facts
Summary 6 Henkel Belgium NV: Key Facts
Summary 7 Henkel Belgium NV: Operational Indicators
Competitive Positioning
Summary 8 Henkel Belgium NV: Competitive Position 2015
Executive Summary
Value Sales Dampened by Price Wars
Go Green
Privates Label and Local Brands Perform Better
Everyone Next Door To Colruyt
Gloomy Future
Key Trends and Developments
Price War
Ecologic Is Magic
Concentration Is Not Valuable Anymore
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 9 Research Sources












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