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Skin Care in Austria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 35 pages

According to a study conducted by the trade association Kosmetik Transparent, 44% of Austrian women use skin care products positioned as “natural” on a daily basis. These are perceived to be more skin friendly and safe. The study also showed that women are willing to pay more for products that contain fewer or no chemicals, perfumes and alcohol, preferring natural or organic ingredients. Most leading brands have a product range that targets this area. In addition, products suitable for...

Euromonitor International's Skin Care in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Skin Care in Austria
SKIN CARE IN AUSTRIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
L'Oreal Österreich GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 1 L'Oreal Österreich GmbH: Key Facts
Competitive Positioning
Summary 2 L'Oreal Österreich GmbH: Competitive Position 2015
Procter and Gamble Austria GmbH in Beauty and Personal Care (austria)
Strategic Direction
Key Facts
Summary 3 Procter and Gamble Austria GmbH: Key Facts
Competitive Positioning
Summary 4 Procter and Gamble Austria GmbH: Competitive Position 2015
Executive Summary
Stagnation in Beauty and Personal Care
Price Sensitivity on the Increase
Multinationals and Leading European Companies Dominate
Consumer Expectations Drive New Product Development
Beauty and Personal Care Is Set To Face Low Growth
Key Trends and Developments
Leading Manufacturers Create Dynamism in Beauty and Personal Care
Health and Beauty Specialist Retailers Still Dominate in Distribution
Austrian Consumers Show Price Sensitivity
Market Data
Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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