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Skin Care in Bulgaria

  • April 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Rising consumer concerns about cosmetic ingredients and their effects shaped skin care in 2015. As a result, there was a stronger focus on milder and safer products. This led to increasing interest in premium brands and, at the same time, due to the limited finances of the majority of consumers, increasing interest in retailers’ promotions. During the 2014 banking crisis, promotions increased both in frequency and duration, while consumers gave up on stocking and engaged in cherry-picking. By...

Euromonitor International's Skin Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care, Skin Care Sets/Kits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Skin Care in Bulgaria
SKIN CARE IN BULGARIA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2010-2015
Table 2 Sales of Skin Care by Category: % Value Growth 2010-2015
Table 3 Sales of Skin Care by Premium vs Mass: % Value 2010-2015
Table 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 5 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 6 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 7 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 8 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
Table 9 NBO Company Shares of Skin Care: % Value 2011-2015
Table 10 LBN Brand Shares of Skin Care: % Value 2012-2015
Table 11 LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
Table 12 LBN Brand Shares of Anti-agers: % Value 2012-2015
Table 13 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
Table 14 LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
Table 15 LBN Brand Shares of Premium Skin Care: % Value 2012-2015
Table 16 Forecast Sales of Skin Care by Category: Value 2015-2020
Table 17 Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
Table 18 Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020
Aroma Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Aroma AD: Key Facts
Summary 2 Aroma AD: Operational Indicators
Competitive Positioning
Summary 3 Aroma AD: Competitive Position 2015
Rubella Beauty Ad in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Rubella Beauty Ad: Key Facts
Summary 5 Rubella Beauty Ad: Operational Indicators
Competitive Positioning
Summary 6 Rubella Beauty Ad: Competitive Position 2015
Solvex Ood in Beauty and Personal Care (bulgaria)
Strategic Direction
Key Facts
Summary 7 Solvex Ood: Key Facts
Summary 8 Solvex Ood: Operational Indicators
Competitive Positioning
Summary 9 Solvex OOD: Competitive Position 2015
Executive Summary
Value Growth for Beauty and Personal Care in 2015
Market Recovers After the 2014 Banking Crisis
Internationals Consolidate Their Leading Positions in Beauty and Personal Care
New Product Development Focuses on Ingredients and Functionality
Growth Set To Remain Positive, Albeit Low, for Beauty and Personal Care
Key Trends and Developments
Continued Investment in Advertising
Rapidly Declining and Ageing Population Shape Market Trends and Inhibit Growth
Fragmented Market Is Led by Multinationals
Market Data
Table 19 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 20 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 21 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 22 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 23 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 24 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 25 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 27 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 28 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 31 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 32 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources












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