Skin Care in Russia

  • August 2013
  • -
  • Euromonitor International
  • -
  • 58 pages

2012 was another successful year for lower-priced skin care products in Russia. Despite rising income levels consumers continue to be price-cautious. As many Russian and Belorussian brands fit perfectly into the current trend they have performed particularly well, while higher-priced mass-market brands struggled to grow in 2012.

Euromonitor International's Skin Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Skin Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Skin Care in Russia
SKIN CARE IN RUSSIA
Euromonitor International
August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Skin Care by Category: Value 2007-2012
Table 2 Sales of Skin Care by Category: % Value Growth 2007-2012
Table 3 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
Table 4 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 5 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2009-2012
Table 6 Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 7 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2012
Table 8 Skin Care NBO Company Shares by Value 2008-2012
Table 9 Skin Care LBN Brand Shares by Value 2009-2012
Table 10 Facial Moisturisers LBN Brand Shares by Value 2009-2012
Table 11 Anti-agers LBN Brand Shares by Value 2009-2012
Table 12 Firming/Anti-cellulite Body Care LBN Brand Shares by Value 2009-2012
Table 13 General Purpose Body Care LBN Brand Shares by Value 2009-2012
Table 14 Skin Care Premium LBN Brand Shares by Value 2009-2012
Table 15 Forecast Sales of Skin Care by Category: Value 2012-2017
Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2012-2017
Avon Products Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 1 Avon Products ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Avon Products ZAO: Competitive Position 2012
Faberlic Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 3 Faberlic OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Faberlic OAO: Competitive Position 2012
L'Oreal Russia in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 5 L'Oreal Russia: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 L'Oreal Russia: Competitive Position 2012
Nevskaya Kosmetika Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 7 Nevskaya Kosmetika OAO: Key Facts
Summary 8 Nevskaya Kosmetika OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nevskaya Kosmetika OAO: Competitive Position 2012
Oriflame Cosmetics Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 10 Oriflame Cosmetics ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Oriflame Cosmetics ZAO: Competitive Position 2012
Russkaya Kosmetika Ooo in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 12 Russkaya Kosmetika OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Russkaya Kosmetika OOO: Competitive Position 2012
Schwarzkopf and Henkel Zao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 14 Schwarzkopf and Henkel ZAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 15 Schwarzkopf and Henkel ZAO: Competitive Position 2012
Svoboda Oao in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 16 Svoboda OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Svoboda OAO: Competitive Position 2012
Vesna Oao Kf in Beauty and Personal Care (russia)
Strategic Direction
Key Facts
Summary 18 Vesna OAO KF: Key Facts
Summary 19 Vesna OAO KF: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Vesna OAO KF: Competitive Position 2012
Executive Summary
Russian Economy Is Growing But at A Slower Rate
Premium Segment Products Continue To Expand in the Russian Market
Internet-savvy Russians Buy Products With Natural Origin and Avoid Products With Health-damaging Ingredients
Russian Retail Landscape Sees Further Rapid Development Towards Store-based Chains
Higher Competition and Wto Membership Should Put Downward Pressure on Prices
Key Trends and Developments
Macroeconomic Situation Remains Promising in Russia
Consumers Desire Special Positioning Even Within Mass Products
Evolution of Prestige Brands Continues
Retailing Environment Becomes More and More Civilised
Direct Selling of Beauty Products Continues To Struggle
Rural Vs Urban Key Trends and Developments
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 17 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 19 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 20 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 21 Sales of Beauty and Personal Care by City: Value 2007-2012
Table 22 Sales of Beauty and Personal Care by City: % Value Growth 2007-2012
Table 23 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 24 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 25 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 26 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 27 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 28 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 29 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 30 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 31 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 32 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Table 33 Forecast Sales of Beauty and Personal Care by City: Value 2012-2017
Table 34 Forecast Sales of Beauty and Personal Care by City: % Value Growth 2012-2017
Sources
Summary 21 Research Sources












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