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Surface Care in Argentina

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

In 2016 the demand for unpackaged surface care increased. These products are sold in small shops and usually evade all taxes. Given the sharp fall in real wages and rising unemployment, Argentines have replaced packaged surface care products for unpackaged ones as they are a significantly cheaper alternative. While this trend has been seen throughout Argentina, it has been stronger in the middle of the country. Among the most in demand unpackaged products are floor cleaners and home care disinfe...

Euromonitor International’s Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Argentina
SURFACE CARE IN ARGENTINA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Clorox Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Clorox Argentina SA: Key Facts
Summary 2 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Argentina SA: Competitive Position 2016
Queruclor SRL in Home Care (argentina)
Strategic Direction
Key Facts
Summary 4 Queruclor SRL: Key Facts
Competitive Positioning
Summary 5 Queruclor SRL: Competitive Position 2016
SC Johnson and Son De Argentina Saic in Home Care (argentina)
Strategic Direction
Key Facts
Summary 6 SC Johnson and Son de Argentina SAIC: Key Facts
Summary 7 SC Johnson and Son de Argentina SAIC: Operational Indicators
Competitive Positioning
Summary 8 SC Johnson and Son de Argentina SAIC: Competitive Position 2016
Unilever De Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 9 Unilever de Argentina SA: Key Facts
Summary 10 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 11 Unilever de Argentina SA: Competitive Position 2016
Executive Summary
the Economic Recession Negatively Impacts Home Care
Decrease in the Frequency of Household Cleaning
Strong Dominance of Multinational Companies
the Convenience Stores, Discounters and Internet Retailing Channels Increase in Popularity
A Promising Horizon for Home Care
Key Trends and Developments
Reduced Frequency of Home Cleaning and Disinfection
Unpackaged Home Care Products Are Becoming Increasingly Attractive
Little Space for National Companies
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Distribution of Home Care by Format: % Value 2011-2016
Table 17 Distribution of Home Care by Format and Category: % Value 2016
Table 18 Forecast Sales of Home Care by Category: Value 2016-2021
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources












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