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Surface Care in Argentina

  • January 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

In 2015 surface care was characterised by significant discounts and promotions. The major retail chains invested in strong advertising campaigns to support sales and discourage consumers from switching to alternative cleaning products, cheaper substitutes or unpackaged products. Two for the price of one and 70% off the price of a second unit were the most notable promotions throughout the year.

Euromonitor International’s Surface Care in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Argentina
SURFACE CARE IN ARGENTINA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Clorox Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Clorox Argentina SA: Key Facts
Summary 2 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Argentina SA: Competitive Position 2015
Queruclor SRL in Home Care (argentina)
Strategic Direction
Key Facts
Summary 4 Queruclor SRL: Key Facts
Summary 5 Queruclor SRL: Operational Indicators
Competitive Positioning
Summary 6 Queruclor SRL: Competitive Position 2015
SC Johnson and Son De Argentina Saic in Home Care (argentina)
Strategic Direction
Key Facts
Summary 7 SC Johnson and Son de Argentina: Key Facts
Summary 8 SC Johnson and Son de Argentina: Operational Indicators
Competitive Positioning
Summary 9 SC Johnson and Son de Argentina: Competitive Position 2015
Unilever De Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 10 Unilever de Argentina SA: Key Facts
Summary 11 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 12 Unilever de Argentina SA: Competitive Position 2015
Executive Summary
Stagnant Economy Restricts Demand for Home Care
Discounts and Promotions To Boost Sales
A Chance for Local Companies
Broad Diversification in Sales Channels
A Complicated Future
Key Trends and Developments
Economical Brands Gain Market
Powder Laundry Detergents, the End of An Era
Climate Change Increases Demand for Home Insecticides
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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