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Surface Care in Austria

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

With an increasing number of people affected by various types of allergy, Austrian consumers are increasingly aware of the importance of hygiene albeit at home or personal hygiene. They thus increasingly opt for surface care products that enable them to keep their homes not only clean and tidy but also disinfected. Many consumers also face a lack of time due to busy lifestyles but still want clean households and increased hygiene and therefore look for products that are convenient and...

Euromonitor International's Surface Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Austria
SURFACE CARE IN AUSTRIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH and Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Summary 2 dm-Drogerie Markt GmbH and Co KG: Operational Indicators
Internet Strategy
Summary 3 dm-Drogerie Markt GmbH and Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 dm-Drogerie Markt GmbH and Co KG: Private Label Portfolio
Competitive Positioning
Summary 5 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2015
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 6 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 7 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 8 Henkel Central and Eastern Europe GmbH: Competitive Position 2015
Hofer Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 9 Hofer KG: Key Facts
Summary 10 Hofer KG: Operational Indicators
Production
Private Label
Summary 11 Hofer KG: Private Label Portfolio
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 13 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 14 Research Sources












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