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Surface Care in Austria

  • February 2017
  • -
  • Euromonitor International
  • -
  • 35 pages

With greater awareness of health and wellbeing, Austrians increasingly understand the importance of bacteria- and germ-free households. Thus, many consumers went beyond looking for effective surface cleaners in 2016 and increasingly opted for products that provide good cleaning results and remove germs and bacteria from their homes. Therefore, especially convenience products with added benefits, such as disinfectant properties, were demanded in surface care in 2016. In addition, consumers opted...

Euromonitor International’s Surface Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Austria
SURFACE CARE IN AUSTRIA
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH and Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH and Co KG: Key Facts
Summary 2 dm-Drogerie Markt GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH and Co KG: Competitive Position 2016
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 Erdal GmbH: Key Facts
Summary 5 Erdal GmbH: Operational Indicators
Competitive Positioning
Summary 6 Erdal GmbH: Competitive Position 2016
Henkel Central and Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 7 Henkel Central and Eastern Europe GmbH: Key Facts
Summary 8 Henkel Central and Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 9 Henkel Central and Eastern Europe GmbH: Competitive Position 2016
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser Austria GmbH: Competitive Position 2016
Rewe International AG in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Rewe International AG: Key Facts
Summary 13 Rewe International AG: Operational Indicators
Company Background
Private Label
Summary 14 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 15 Rewe International AG: Competitive Position 2016
Executive Summary
Home Care Continues To See Retail Value Sales Growth in 2016
Sustainability, Convenience and Hygiene Trends Push Sales
Perpetually Fierce Competition in Home Care
Internet Retailing Continues To Develop in Austria
A Positive Outlook for Home Care in the Forecast Period
Key Trends and Developments
"green", "greener", the "greenest"
Competition Through Convenience Offers A Formula for Success
Fierce Competition Between Private Label and Global and Domestic Brands
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources












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