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Surface Care in Chile

  • February 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Consumers sought products that were easy to use and convenient, which boosted sales of products such as multi-purpose cleaners. Such products are formulated to offer a good balance between cleaning power, ease of use and providing delicate surface care, while being priced as affordable.

Euromonitor International's Surface Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Chile
SURFACE CARE IN CHILE
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Competitive Positioning
Summary 2 Clorox Chile SA: Competitive Position 2015
Empresas Demaria SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 3 Empresas Demaria SA: Key Facts
Competitive Positioning
Summary 4 Empresas Demaria SA: Competitive Position 2015
Industria Química Brillex SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 5 Industria Química Brillex SA: Key Facts
Competitive Positioning
Summary 6 Industria Química Brillex SA: Competitive Position 2015
SC Johnson and Son Chile Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 7 SC Johnson and Son Chile Ltda: Key Facts
Competitive Positioning
Summary 8 SC Johnson and Son Chile LTDA: Competitive Position 2015
Unilever Chile Hpc Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 9 Unilever Chile HPC Ltda: Key Facts
Competitive Positioning
Summary 10 Unilever Chile HPC Ltda: Competitive Position 2015
Executive Summary
Healthy Growth for Home Care Despite A Slight Impact From Economic Deceleration
Increasingly Busy Chileans Search for Convenience, Which Drives Growth of Home Care
Home Care Is Still Dominated by International Players
Modern Retailing Is Still the Main Channel for Distribution
Sluggish Performance Expected Over the Forecast Period Due To Overall Economic Performance
Key Trends and Developments
Essential and Vanity Products Lead Growth Within Home Care
Time-consuming, Outdated Or Non-essential Categories Post Slower Growth Rates
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 11 Research Sources












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