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Surface Care in Chile

  • February 2017
  • -
  • Euromonitor International
  • -
  • 22 pages

Surface care current value sales grew by 6% in 2016 to reach CLP89 billion. Chilean consumers are looking for home care products that make housework easier and can be used on several surfaces. This is demonstrated by the growing market share of multi-purpose cleaners, which are more convenient than specific-use cleaners, with the area accounting for 29% of overall surface care sales in 2016 and recording value growth of 5%.

Euromonitor International’s Surface Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Chile
SURFACE CARE IN CHILE
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Competitive Positioning
Summary 2 Clorox Chile SA: Competitive Position 2016
Empresas Demaria SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 3 Empresas Demaria SA: Key Facts
Competitive Positioning
Summary 4 Empresas Demaria SA: Competitive Position 2016
SC Johnson and Son Chile Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 5 SC Johnson and Son Chile Ltda: Key Facts
Competitive Positioning
Summary 6 SC Johnson and Son Chile LTDA: Competitive Position 2016
Unilever Chile Hpc Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 7 Unilever Chile HPC Ltda: Key Facts
Competitive Positioning
Summary 8 Unilever Chile HPC Ltda: Competitive Position 2016
Executive Summary
Home Care Records Value and Volume Growth in 2016
Busy Lifestyles Fueling Demand for Effective and Innovative Solutions
Market Still Dominated by International Players
Modern Retailing Remains Key Distribution Channel for Home Care
Value Sales Expected To Continue Growing Over Forecast Period
Key Trends and Developments
Private Label Gains Share in "low Risk" Categories
Expenditure Per Household Continues To Increase in Liquid Detergents
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources












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