Surface Care in Chile

  • April 2014
  • -
  • Euromonitor International
  • -
  • 26 pages

A healthy economy, increasing consumer purchasing power, low inflation and easy access to credit are all boosting demand for products which can help consumers reduce the time they spend on household chores, such as wipes.

Euromonitor International's Surface Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Surface Care in Chile
SURFACE CARE IN CHILE

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 7 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 8 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 9 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Company Background
Production
Summary 2 Clorox Chile SA: Production Statistics 2013
Competitive Positioning
Summary 3 Clorox Chile SA: Competitive Position 2013
Industria Química Brillex SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 4 Industria Química Brillex SA: Key Facts
Summary 5 Industria Química Brillex SA: Operational Indicators
Company Background
Production
Summary 6 Industria Brillex SA: Production Statistics 2013
Competitive Positioning
Summary 7 Industria Química Brillex SA: Competitive Position 2013
SC Johnson and Son Chile Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 8 SC Johnson and Son Chile Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 SC Johnson and Son Chile Ltda: Competitive Position 2013
Unilever Chile Hpc Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 10 Unilever Chile HPC Ltda: Key Facts
Company Background
Production
Summary 11 Unilever Chile HPC Ltda: Production Statistics 2013
Competitive Positioning
Summary 12 Unilever Chile HPC Ltda: Competitive Position 2013
Executive Summary
Home Care Continues To Grow Alongside the Strong Economy
Convenience Spurs Growth Within Home Care
International Manufacturers Continue To Have An Advantage Over Local Players
Modern Retailers See Growth in 2013
Growth Rates Set To Slow Over the Forecast Period
Key Trends and Developments
Convenience and Simplicity Are Key To Sales in Home Care
Product Innovations and New Formats Find A Suitable Environment for Growth in the Chilean Economy
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
Table 11 Households 2008-2013
Market Data
Table 12 Sales of Home Care by Category: Value 2008-2013
Table 13 Sales of Home Care by Category: % Value Growth 2008-2013
Table 14 NBO Company Shares of Home Care: % Value 2009-2013
Table 15 LBN Brand Shares of Home Care: % Value 2010-2013
Table 16 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 17 Distribution of Home Care by Format: % Value 2008-2013
Table 18 Distribution of Home Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Home Care by Category: Value 2013-2018
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 13 Research Sources












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