Surface Care in Chile

  • March 2015
  • -
  • Euromonitor International
  • -
  • 27 pages

Increased purchasing power, especially of women, and products and packaging specially formulated to help consumers reduce the time they spend on household chores, are driving growth for products such as impregnated multipurpose wipes.

Euromonitor International's Surface Care in Chile market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Surface Care in Chile
SURFACE CARE IN CHILE

March 2015

LIST OF CONTENTS AND TABLES


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Clorox Chile SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 1 Clorox Chile SA: Key Facts
Company Background
Production
Summary 2 Clorox Chile SA: Production Statistics 2013
Competitive Positioning
Summary 3 Clorox Chile SA: Competitive Position 2014
Empresas Demaria SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 4 Empresas Demaria SA: Key Facts
Company Background
Production
Summary 5 Empresas Demaria: Production Statistics 2014
Competitive Positioning
Summary 6 Empresas Demaria: Competitive Position 2013
Industria Química Brillex SA in Home Care (chile)
Strategic Direction
Key Facts
Summary 7 Industria Química Brillex: Key Facts
Company Background
Production
Summary 8 Industria Química Brillex: Production Statistics 2013
Competitive Positioning
Summary 9 Industria Química Brillex SA: Competitive Position 2013
SC Johnson and Son Chile Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 10 SC Johnson and Son Chile Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 SC Johnson and Son Chile Ltda: Competitive Position
Unilever Chile Hpc Ltda in Home Care (chile)
Strategic Direction
Key Facts
Summary 12 Unilever Chile HPC Ltda: Key Facts
Company Background
Production
Summary 13 Unilever Chile HPC Ltda: Production Statistics 2014
Competitive Positioning
Summary 14 Unilever Chile HPC Ltda: Competitive Position 2013
Executive Summary
Home Care Continues To Grow Alongside the Strong Economy
Convenience and Time-saving Needs Help Growth Within Home Care
International Manufacturers Continue To Have An Advantage Over Local Players
Modern Retailers Continue Growing in 2014
Growth Rates Set To Slow Over the Forecast Period
Key Trends and Developments
Time-saving, Easier-to-use and Less Attention Demanding Products Are Key To Sales in Home Care
Product Innovations and New Easy-to-use Formats Find A Suitable Environment for Growth
Multinational Players Continue To Dominate Home Care in Chile
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 15 Research Sources












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