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Surface Care in Colombia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Strong promotion of refills in surface care along with the strong growth seen in impregnated wet wipes marked the category in 2015. It is clear that innovations were needed in a category where unit prices, promotions and extra content are quite important to consumers, which was eroding value over the review period. Refills allow consumers to save money as they are learning to keep the full packaging to be reused. Manufacturers are encouraging consumers to buy refills, considering that the...

Euromonitor International's Surface Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Colombia
SURFACE CARE IN COLOMBIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Beisbol De Colombia SCA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 1 Beisbol de Colombia SCA: Key Facts
Summary 2 Beisbol de Colombia SCA: Operational Indicators
Competitive Positioning
Summary 3 Beisbol de Colombia SCA: Competitive Position 2015
Brinsa SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 4 Brinsa SA: Key Facts
Summary 5 Brinsa SA: Operational Indicators
Competitive Positioning
Summary 6 Brinsa SA: Competitive Position 2015
Detergentes SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 7 Detergentes SA: Key Facts
Summary 8 Detergentes SA: Operational Indicators
Competitive Positioning
Summary 9 Detergentes SA: Competitive Position 2015
Laboratorios Cofarma SA in Home Care (colombia)
Strategic Direction
Key Facts
Summary 10 Laboratorios Cofarma SA: Key Facts
Summary 11 Laboratorios Cofarma SA: Operational Indicators
Competitive Positioning
Summary 12 Laboratorios Cofarma SA: Competitive Position 2015
Executive Summary
Home Care Suffers Amidst Economic Downturn
New Product Developments Are Increasing Consumers' Sophistication
Major Players Are Under Stress in 2015
Higher-quality Private Label Is Booming
Consumers Will Always Need Home Care
Key Trends and Developments
Mini-environment's Importance Is Boosting Home Care
Economy Impacts Home Care
Consumers Look for Economy in 2015
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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