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Surface Care in Denmark

  • January 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

By introducing its new Ajax Swan-labelled line in 2014, thereby certifying the environmental-friendliness of its products, Colgate-Palmolive was one of the first international manufacturers to adapt to local green preferences. As in other home care categories, sustainability was also a key trend in 2015 in surface care. However, it is mostly private label options which offer sustainable and allergy-friendly products as international manufacturers lag behind. The introduction of Swan-labelled...

Euromonitor International’s Surface Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Denmark
SURFACE CARE IN DENMARK
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Bräuner A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Bräuner A/S: Key Facts
Summary 2 Bräuner A/S: Operational Indicators
Competitive Positioning
Summary 3 Bräuner A/S: Competitive Position 2015
Colgate-Palmolive A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive A/S: Key Facts
Summary 5 Colgate-Palmolive A/S: Operational Indicators
Competitive Positioning
Summary 6 Colgate-Palmolive A/S: Competitive Position 2015
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 7 Matas A/S: Key Facts
Summary 8 Matas A/S: Operational Indicators
Internet Strategy
Summary 9 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 10 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 11 Matas A/S: Competitive Position 2015
Nopa Nordic A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 12 Nopa Nordic A/S: Key Facts
Summary 13 Nopa Nordic A/S: Operational Indicators
Production
Private Label
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 14 Unilever Danmark A/S: Key Facts
Summary 15 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
Summary 16 Unilever Danmark A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 17 Research Sources












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