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Surface Care in Egypt

  • April 2015
  • -
  • Euromonitor International
  • -
  • 19 pages

Home care benefited from strong advertising campaigns and heavy price promotions, which helped drive value growth in 2014. Main brands, such as General and Cif, remained in leading positions as their regional presence and competitive prices helped raise consumer awareness of the importance of these products, given the recent increases in bacteria and worldwide outbreaks of disease. With the increased presence of rubbish during the January revolution period, consumers became increasingly...

Euromonitor International's Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Egypt
SURFACE CARE IN EGYPT
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Alexandria Detergents and Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Alexandria Detergents and Chemical Co SAE: Key Facts
Company Background
Production
Summary 2 Alexandria Detergents and Chemical Co SAE: Production
Competitive Positioning
Summary 3 Alexandria Detergents and Chemical Co SAE: Competitive Position 2014
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 4 Home Care Co For Chemical Industries: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Home Care Co For Chemical Industries: Competitive Position 2014
Executive Summary
Political Conditions Stabilise Along With the Economy
Strong Advertising Campaigns Implemented for Various Home Care Products
Port-said Detergents Sae, Procter and Gamble Egypt Sae and Henkel Pdc Egypt Sae Continue To Lead the Home Care Market
Modern Grocery Retailing Still Leads
Slow Growth Expected Over the Forecast Period As Cagr Forecasts Remain Limited
Key Trends and Developments
Economic Recovery Policies Begin To Take Effect.
Modern Retailing Outlets Continue To Enjoy Popularity Among Egyptian Consumers
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 6 Research Sources












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