Surface Care in Egypt

  • April 2014
  • -
  • Euromonitor International
  • -
  • 24 pages

In 2013, surface care in Egypt saw an increase in spending on advertising especially through television. The main players spent vast amounts in supporting their brands, including Dettol and Mr Muscle, amongst others. Companies focused on raising people’s awareness of the ill effects of bacteria and the importance of using specialised products to clean different surfaces in the home, as opposed to using powder detergents to clean the whole house as is the custom in Egypt. This had an especially...

Euromonitor International's Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Surface Care in Egypt
SURFACE CARE IN EGYPT

April 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 7 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 8 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 9 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Home Care Co for Chemical Industries: Key Facts
Summary 2 Home Care Co for Chemical Industries: Operational Indicators
Company Background
Production
Summary 3 Home Care Co for Chemical Industries: Production Sites 2013
Competitive Positioning
Summary 4 Home Care Co for Chemical Industries: Competitive Position 2013
Johnson Wax (egypt) Co in Home Care (egypt)
Strategic Direction
Key Facts
Summary 5 Johnson Wax (Egypt) Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Johnson Wax (Egypt) Co: Competitive Position 2013
Kamena Products Corp in Home Care (egypt)
Strategic Direction
Key Facts
Summary 7 Kamena Products Corp: Key Facts
Summary 8 Kamena Products Corp: Operational Indicators
Company Background
Production
Summary 9 Kamena Products Corp: Production Sites 2013
Competitive Positioning
Summary 10 Kamena Products Corp: Competitive Position 2013
Misr Detergents and Chemicals Co in Home Care (egypt)
Strategic Direction
Key Facts
Summary 11 Misr Detergents and Chemicals Co: Key Facts
Summary 12 Misr Detergents and Chemicals Co: Operational Indicators
Company Background
Production
Summary 13 Misr Detergents and Chemicals Co: Production Statistics 2013
Competitive Positioning
Summary 14 Misr Detergents and Chemicals Co: Competitive Position 2013
Executive Summary
Healthy Growth Despite Political Unrest and Economic Uncertainty
Slight Economic Improvement Leads Faster Growth in 2013
Procter and Gamble Co and Henkel AG and Co KGaA Continue To Lead Home Care
Modern Grocery Retailers Remain Dominant While Traditional Grocers Lose Share
Bright Future Expected for Home Care in Egypt in Line With Economic Stabilisation
Key Trends and Developments
Economic Recovery Leads To Healthy Growth Overall
Supermarkets Dominates, While Modernisation of Retail Is Expected To Continue
the Trend of Staying Home Continues in 2013
Market Indicators
Table 11 Households 2008-2013
Market Data
Table 12 Sales of Home Care by Category: Value 2008-2013
Table 13 Sales of Home Care by Category: % Value Growth 2008-2013
Table 14 NBO Company Shares of Home Care: % Value 2009-2013
Table 15 LBN Brand Shares of Home Care: % Value 2010-2013
Table 16 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 17 Distribution of Home Care by Format: % Value 2008-2013
Table 18 Distribution of Home Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Home Care by Category: Value 2013-2018
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 15 Research Sources












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