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Surface Care in Egypt

  • January 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Surface care saw a slight improvement on the review period in 2015 with current value growth of 12%. This strong growth is the result of consumers opting to maintain their households in a clean state in order to thwart bacteria development, with the weather conditions in Egypt being regularly dusty.

Euromonitor International’s Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Egypt
SURFACE CARE IN EGYPT
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Alexandria Detergents and Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Alexandria Detergents and Chemicals Co SAE: Key Facts
Competitive Positioning
Summary 2 Alexandria Detergents and Chemicals Co SAE: Competitive Position 2015
Henkel Pdc Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 3 Henkel PDC Egypt SAE: Key Facts
Summary 4 Henkel PDC Egypt SAE: Operational Indicators
Competitive Positioning
Summary 5 Henkel PDC Egypt SAE: Competitive Position 2015
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 6 Home Care Co for Chemical Industries: Key Facts
Competitive Positioning
Summary 7 Home Care Co for Chemical Industries in Home Care: Competitive Position 2015
Executive Summary
Egypt Still in Recovery Mode
Procter and Gamble and Henkel Lead Home Care at Gbo Level
Home Care Products in the Spotlight
Hypermarkets and Supermarkets Remain Strong
Varied Performance Expected Within Home Care Over the Forecast Period
Key Trends and Developments
Limited and Fluctuating Growth
Corporate Social Responsibility Programmes and Advertising Campaigns Are Key To Consumer Loyalty
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 8 Research Sources












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