Surface Care Market Analysis in Egypt - market research report

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$ 898 - November 2012 - by Euromonitor International - 26

Summary

Table of Contents

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Industry

Caring Services

Country

Egypt

Keywords

Home Care

Surface care increased in value by 14% in 2011, higher growth than the 12% current value CAGR recorded over the entire review period. This higher growth was due to rising unit prices as a result of high inflation in Egypt in the aftermath of the social revolution which shook the country during the first half of 2011. Volume sales of also performed positively in 2011 as a result of higher hygiene awareness among Egyptian consumers. During the social revolution, many regions of Egypt had no...

Euromonitor International's Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN EGYPT
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2006-2011
Table 2 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 3 Surface Care Company Shares 2007-2011
Table 4 Surface Care Brand Shares 2008-2011
Table 5 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Alexandria Detergents & Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Alexandria Detergents & Chemicals Co SAE: Key Facts
Summary 2 Alexandria Detergents & Chemicals Co SAE: Operational Indicators
Company Background
Production
Summary 3 Alexandria Detergents & Chemicals Co SAE: Production Sites
Competitive Positioning
Summary 4 Alexandria Detergents & Chemicals Co SAE: Competitive Position 2011
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 5 Home Care Co for Chemical Industries: Key Facts
Summary 6 Home Care Co for Chemical Industries: Operational Indicators
Company Background
Production
Summary 7 Home Care Co for Chemical Industries: Production Sites 2011
Competitive Positioning
Summary 8 Home Care Co for Chemical Industries: Competitive Position 2011
Kamena Products Corp in Home Care (egypt)
Strategic Direction
Key Facts
Summary 9 Kamena Products Corp: Key Facts
Summary 10 Kamena Products Corp: Operational Indicators
Company Background
Production
Summary 11 Kamena Products Corp: Production Sites 2011
Competitive Positioning
Summary 12 Kamena Products Corp: Competitive Position 2011
Misr Detergents & Chemicals Co in Home Care (egypt)
Strategic Direction
Key Facts
Summary 13 Misr Detergents & Chemicals Co: Key Facts
Summary 14 Misr Detergents & Chemicals Co: Operational Indicators
Company Background
Production
Summary 15 Misr Detergents & Chemicals Co: Production Sites 2011
Competitive Positioning
Summary 16 Misr Detergents & Chemicals Co: Competitive Position 2011
Executive Summary
Positive Growth Is Recorded in 2011 in Spite of Widespread Political Unrest
Rising Demand for Laundry Care and Surface Care Drive Growth in Home Care
Home Care Remains Dominated by Multinational Companies
Modern Retail Channels Continue To Dominate Home Care During 2011
Slow Growth Is Expected in Home Care During the Forecast Period
Key Trends and Developments
Positive Growth Is Recorded in 2011, in Spite of Widespread Political Unrest
Unreliable Supply of Imported Products Allows Room for Local Brands To Develop
the of Expansion of Hypermarkets and Supermarkets Accelerates
the Anticipated Rise of Private Label in Home Care in Egypt
Rising Consumers Awareness of the Importance of Hygiene Boosts Demand
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 17 Research Sources

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