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Surface Care in Egypt

  • January 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

In 2016, surface care recorded overall current value growth of 13%. All variants recorded positive current value growth as consumers with different income levels expressed strong demand for various types of surface care products especially multi-purpose cleaners and window/glass cleaners.

Euromonitor International’s Surface Care in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Egypt
SURFACE CARE IN EGYPT
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Alexandria Detergents and Chemicals Co Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 1 Alexandria Detergents and Chemicals Co SAE: Key Facts
Competitive Positioning
Summary 2 Alexandria Detergents and Chemicals Co SAE: Competitive Position 2016
Henkel Pdc Egypt Sae in Home Care (egypt)
Strategic Direction
Key Facts
Summary 3 Henkel PDC Egypt SAE: Key Facts
Summary 4 Henkel PDC Egypt SAE: Operational Indicators
Competitive Positioning
Summary 5 Henkel PDC Egypt SAE: Competitive Position 2016
Home Care Co for Chemical Industries in Home Care (egypt)
Strategic Direction
Key Facts
Summary 6 Home Care Co for Chemical Industries: Key Facts
Competitive Positioning
Summary 7 Home Care Co for Chemical Industries in Home Care: Competitive Position 2016
Executive Summary
Political Instability Harms Home Care
Future of Home Care Lies in Essentials
International Brand-owners Shape the Competition in Home Care
Modern Grocery Retailers Continues As Main Distribution Channel
Home Care Threats and Opportunities
Key Trends and Developments
Local Players May Benefit From Current Volatile Economic Situation
Price Increases Expected
Major Trends in Home Care Include Advertising and Marketing
Ma Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources

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ref:plp2017

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