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Surface Care in France

  • January 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

The year 2016 marked another period of divergence between volume and value variation in regards to surface care: volume contracted 3% primarily due to concentration and consumers switching to multi-purpose products; value rose 1% with higher price tags and the advent of qualitative floor cleaning systems. On average, the current unit price grew 4%; the advent of premium starter kits and higher price tags for concentrated multi-purpose cleaners accounted for most of this increase.

Euromonitor International’s Surface Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in France
SURFACE CARE IN FRANCE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Harris Sa/j Briochin in Home Care (france)
Strategic Direction
Key Facts
Summary 1 Harris SA/J Briochin: Key Facts
Summary 2 Harris SA/J Briochin: Operational Indicators
Competitive Positioning
Summary 3 Harris SA/J Briochin: Competitive Position 2016
Henkel France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 4 Henkel France SA: Key Facts
Summary 5 Henkel France SA: Operational Indicators
Competitive Positioning
Summary 6 Henkel France SA: Competitive Position 2016
La Brosse Et Dupont SA in Home Care (france)
Strategic Direction
Key Facts
Summary 7 La Brosse et Dupont SA: Key Facts
Summary 8 La Brosse et Dupont SAS: Operational Indicators
Competitive Positioning
Summary 9 La Brosse et Dupont SA: Competitive Position 2016
Unilever France SA in Home Care (france)
Strategic Direction
Key Facts
Summary 10 Unilever France SA: Key Facts
Summary 11 Unilever France SA: Operational Indicators
Competitive Positioning
Summary 12 Unilever France SA: Competitive Position 2016
Executive Summary
Home Care Value Remains Stable in 2016
Trade-off Between Innovation and Promotion Hots Up
Unilever and Henkel Battle for Overall Leadership in Gbo Terms
M-commerce and Home Delivery Add Momentum To Internet Retailing
Challenging Times Ahead for Home Care
Key Trends and Developments
Tightening Norms and Legislation Favour Green Alternatives in Smaller Categories
M-commerce and Home Delivery Bolster Internet Retailing
New Concentration/compaction Guidelines Ahead
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 13 Research Sources












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