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Surface Care in Hungary

  • June 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

Thanks to moderate price increases, customers could raise their consumption of surface care products, and volume sales rebounded slightly. Customers started to choose specific products again, while over the review period they preferred multi-purpose surface care options. Increasing volume sales and the good sales performance of specific products showed that the demand for surface care was stable. As consumers found affordable prices they sought the best price/value ratio not simply the cheapest...

Euromonitor International’s Surface Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Surface Care in Hungary
SURFACE CARE IN HUNGARY
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Bábolna Bio Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Bábolna Bio Kft: Key Facts
Summary 2 Bábolna Bio Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bábolna Bio Kft: Competitive Position 2014
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Henkel Magyarország Kft: Key Facts
Summary 5 Henkel Magyarország Kft: Operational Indicators
Company Background
Production
Summary 6 Henkel Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 7 Henkel Magyarország Kft: Competitive Position 2014
Rossmann Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 8 Rossmann Magyarország Kft: Key Facts
Summary 9 Rossmann Magyarország Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 Rossmann Magyarország Kft: Private Label Portfolio
Competitive Positioning
Summary 11 Rossmann Magyarország Kft: Competitive Position 2014
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 12 Unilever Magyarország Kft: Key Facts
Summary 13 Unilever Magyarország Kft: Operational Indicators
Company Background
Production
Summary 14 Unilever Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 15 Unilever Magyarország Kft: Competitive Position 2014
Executive Summary
Improving Performance of Home Care in 2014
Innovative Products Attract the Interest of Customers
Multinationals Dominate Home Care in Hungary
Private Label Continues To Gain Retail Value Share
Steady Growth Is Expected in the Forecast Period
Key Trends and Developments
Convenience and Efficient Innovations Attract Customers
Modern Grocery Retailers Lead Home Care Sales
Periodic House Cleaning Boosts Home Care Sales
Market Indicators
Table 11 Households 2009-2014
Market Data
Table 12 Sales of Home Care by Category: Value 2009-2014
Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Home Care: % Value 2010-2014
Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 17 Distribution of Home Care by Format: % Value 2009-2014
Table 18 Distribution of Home Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 16 Research Sources












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