Surface Care in Hungary

  • May 2014
  • -
  • Euromonitor International
  • -
  • 35 pages

After some years of struggle, due to the weakened spending power of consumers, sales of surface care started to take off again in 2013. Following retail volume sales declines for three consecutive years a return to positive growth was witnessed, while current value sales saw their strongest growth since 2009. The lowest price was no longer the main criteria in the consumer purchasing decision, as they increasingly looked for surface care products offering the best price-value ratio. Customers...

Euromonitor International’s Surface Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Surface Care in Hungary
SURFACE CARE IN HUNGARY
Euromonitor International
May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2008-2013
Table 2 Sales of Surface Care by Category: % Value Growth 2008-2013
Table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2008-2013
Table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2008-2013
Table 5 NBO Company Shares of Surface Care: % Value 2009-2013
Table 6 LBN Brand Shares of Surface Care: % Value 2010-2013
Table 7 NBO Company Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2009-2013
Table 8 LBN Brand Shares of Household Care Wipes and Floor Cleaning Systems: % Value 2010-2013
Table 9 Forecast Sales of Surface Care by Category: Value 2013-2018
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2013-2018
Caola Kozmetikai És Háztartás Vegyipari Zrt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Caola Kozmetikai es Háztartás vegyipari Zrt: Key Facts
Summary 2 Caola Kozmetikai es Háztartás vegyipari Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Caola Kozmetikai es Háztartás vegyipari Zrt: Competitive Position 2013
Chemitat Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Chemitat Kft: Key Facts
Summary 5 Chemitat Kft: Operational Indicators
Company Background
Production
Summary 6 Chemitat Kft: Production Statistics 2013
Private Label
Summary 7 Chemitat Kft: Private Label Portfolio
Dm-drogerie Markt Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 8 dm-Drogerie Markt Kft: Key Facts
Summary 9 dm-Drogerie Markt Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 10 dm-Drogerie Markt Kft: Private Label Portfolio
Competitive Positioning
Summary 11 dm-Drogerie Markt Kft: Competitive Position 2013
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 12 Henkel Magyarország Kft: Key Facts
Summary 13 Henkel Magyarország Kft: Operational Indicators
Company Background
Production
Summary 14 Henkel Magyarország Kft: Production Statistics 2013
Competitive Positioning
Summary 15 Henkel Magyarország Kft: Competitive Position 2013
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 16 Procter and Gamble Magyarország Nagykereskedelmi KKt: Key Facts
Summary 17 Procter and Gamble Magyarország Nagykereskedelmi KKt: Operational Indicators
Company Background
Production
Summary 18 Procter and Gamble Magyarország Nagykereskedelmi KKt: Production Statistics 2013
Competitive Positioning
Summary 19 Procter and Gamble Magyarország Nagykereskedelmi KKt: Competitive Position 2013
Executive Summary
2013 Sees Improving Performance
Consumers Reach for Advanced Solutions
Premium Multinational Brands Dominate
Private Label Products Continue To Grow Through Modern Grocery Channels
Better Outlook in Light of Projected Economic Recovery
Key Trends and Developments
Consumers Seek Best Price-value Ratio
All-in-one Convenience in Washing
Spring-cleaning Trends
Market Indicators
Table 11 Households 2008-2013
Market Data
Table 12 Sales of Home Care by Category: Value 2008-2013
Table 13 Sales of Home Care by Category: % Value Growth 2008-2013
Table 14 NBO Company Shares of Home Care: % Value 2009-2013
Table 15 LBN Brand Shares of Home Care: % Value 2010-2013
Table 16 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 17 Distribution of Home Care by Format: % Value 2008-2013
Table 18 Distribution of Home Care by Format and Category: % Value 2013
Table 19 Forecast Sales of Home Care by Category: Value 2013-2018
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 20 Research Sources












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