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Surface Care in Hungary

  • January 2017
  • -
  • Euromonitor International
  • -
  • 30 pages

Surface care recorded steadily increasing sales in 2016, continuing the positive trend that started in 2014. Sales increased in both value and volume terms, although some old-fashioned categories such as drain openers faced weakening demand. Manufacturers continued to invest in new product development, introducing products which make house cleaning faster and more effective. Spray formats remained the most popular product types in 2016, with multi-functional products also gaining popularity duri...

Euromonitor International’s Surface Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Hungary
SURFACE CARE IN HUNGARY
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Bábolna Bio Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Bábolna Bio Kft Key Facts
Summary 2 Bábolna Bio Kft: Operational Indicators
Competitive Positioning
Summary 3 Bábolna Bio Kft: Competitive Position 2016
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Henkel Magyarország Kft: Key Facts
Summary 5 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 6 Henkel Magyarország Kft: Competitive Position 2016
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Nagykereskedelmi Kkt: Key Facts
Summary 8 Procter and Gamble Nagykereskedelmi Kkt: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Nagykereskedelmi Kkt: Competitive Position 2016
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 10 Unilever Magyarország Kft: Key Facts
Summary 11 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 12 Unilever Magyarország Kft: Competitive Position 2016
Executive Summary
Stable Growth Continues in Home Care
Unilever Introduces Surf Brand in Laundry Care
Value Share of Private Label Declines Amidst Improving Economic Conditions
Internet Retailing Continues To Record the Highest Growth
Stable Economic Conditions Set To Ensure Steady Growth Over the Forecast Period
Key Trends and Developments
New Product Launches Support Strong Positive Growth in Laundry Care
Growing Importance of Scent and Aroma Influences Product Supply
Growth of Sales of Home Care Through Internet Retailing Seemingly Unstoppable
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources

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