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Surface Care in Hungary

  • January 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Surface care continued to record increasing sales in 2015 both in terms of retail volume and current retail value. The category was already recovered from the crisis caused by difficult economic conditions during the downturn and consumers started to look for the newest innovations in surface care. The spray format became highly demanded in spite of its relatively high price, since it is convenient and practical. Manufacturers therefore targeted the spray category with new specialised products,...

Euromonitor International’s Surface Care in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Hungary
SURFACE CARE IN HUNGARY
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Bábolna Bio Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Bábolna Bio Kft: Key Facts
Summary 2 Bábolna Bio Kft: Operational Indicators
Competitive Positioning
Summary 3 Bábolna Bio Kft: Competitive Position 2015
Henkel Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Henkel Magyarország Kft: Key Facts
Summary 5 Henkel Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 6 Henkel Magyarország Kft: Competitive Position 2015
Procter and Gamble Magyarország Nagykereskedelmi Kkt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Magyarország Nagykereskedelmi Kkt: Key Facts
Summary 8 Procter and Gamble Magyarország Nagykereskedelmi Kkt: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Magyarország Nagykereskedelmi Kkt: Competitive Position 2015
Unilever Magyarország Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 10 Unilever Magyarország Kft: Key Facts
Summary 11 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 12 Unilever Magyarország Kft: Competitive Position 2015
Well Done St Moritz Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 13 Well Done St Moritz Kft: Key Facts
Summary 14 Well Done St Moritz Kft: Operational Indicators
Competitive Positioning
Summary 15 Well Done St Moritz Kft: Competitive Position 2015
Executive Summary
Rising Incomes Drive Value Sales Growth
Leading Manufacturers Struggle With Cheap Copy Products
Multinationals Continue To Dominate Home Care
Hypermarkets Weaken, Drugstores Strengthen in Distribution
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Strengthen Consumer Demand for Home Care
Premium Quality Gains
Growth of Private Label Stalls
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 16 Research Sources












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