Surface Care Market Analysis in Hungary

  • May 2014
  • -
  • Euromonitor International
  • -
  • 35 pages

Consumers started to look for concentrated and multifunctional products, which are good for many purposes, because they were not able to buy products for each problem. Time-tested materials became popular again, like soda or vinegar, and previously old-fashioned economy products performed well.

Euromonitor International's industry report offers a comprehensive guide to the size and shape of the industry at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the segments driving growth. It identifies the leading firms, the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Projections to 2016 illustrate how the industry is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: indsutry size (historic and projections ), market shares, brand shares and distribution channel figures .

Reasons to Buy This Report

* Gain in-depth understanding of the Surface Care industry ;

* Identify areas of growth and understand key dynamics ;

* Get a full overview of the competitive landscape, the industry ’s major players and leading brands;

* Anticipate market change with 5 year forecasts .

Table Of Contents

SURFACE CARE IN HUNGARY

July 2012


LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 1 Sales of Surface Care by Segment : Value from 2006 to 2011
Data table 2 Sales of Surface Care by Segment : % Value Growth from 2006 to 2011
Data table 3 Sales of Household Care Wipes and Floor Cleaning Systems by Segment : Value from 2006 to 2011
Data table 4 Sales of Household Care Wipes and Floor Cleaning Systems by Segment : % Value Growth from 2006 to 2011
Data table 5 Surface Care Market Shares from 2007 to 2011
Data table 6 Surface Care Brand Shares from 2008 to 2011
Data table 7 Household Care Wipes and Floor Cleaning Systems Market Shares from 2007 to 2011
Data table 8 Household Care Wipes and Floor Cleaning Systems Brand Shares from 2008 to 2011
Data table 9 Projection Sales of Surface Care by Segment : Value from 2011 to 2016
Data table 10 Projection Sales of Surface Care by Segment : % Value Growth from 2011 to 2016
Bábolna Bio Kft in Home Care (hungary)
Strategic Direction
Key Facts
Summary 1 Bábolna Bio Kft: Key Facts
Summary 2 Bábolna Bio Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Bábolna Bio Kft: Competitive Position 2011
Egyesült Vegyi Muvek Zrt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 4 Egyesült Vegyi Muvek Zrt: Key Facts
Summary 5 Egyesült Vegyi Muvek Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Egyesült Vegyi Muvek Zrt: Competitive Position 2011
Medikemia Zrt in Home Care (hungary)
Strategic Direction
Key Facts
Summary 7 Medikemia Zrt: Key Facts
Summary 8 Medikemia Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Medikemia Zrt: Competitive Position 2011
Executive Summary
Value Sales of Home Care Stagnated
Consumers Are Increasingly Willing To Switch Between Brands
Private Label Forging Ahead Slowly
Multinationals Dominate Home Care
Small Growth Is Predicted Over the Projection Period
Key Trends and Developments
Weak Economic Condition of Consumers Affects Sales of Home Care Products
Back To Time-tested, Old-style Products
Private Label Slowly Gains Ground
Strong Price Competition
Liquid Products Perform Well
Market Indicators
Data table 11 Households from 2006 to 2011
Market Data
Data table 12 Sales of Home Care by Segment : Value from 2006 to 2011
Data table 13 Sales of Home Care by Segment : % Value Growth from 2006 to 2011
Data table 14 Home Care Market Shares from 2007 to 2011
Data table 15 Home Care Brand Shares from 2008 to 2011
Data table 16 Penetration of Private Label by Segment from 2006 to 2011
Data table 17 Sales of Home Care by Distribution Format: % Analysis from 2006 to 2011
Data table 18 Sales of Home Care by Segment and Distribution Format: % Analysis 2011
Data table 19 Projection Sales of Home Care by Segment : Value from 2011 to 2016
Data table 20 Projection Sales of Home Care by Segment : % Value Growth from 2011 to 2016
Sources
Summary 10 Research Sources












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