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Surface Care in India

  • March 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Surface care grew by 12% in current retail value terms in 2015 due to rising awareness about branded products, following heavy promotion by leading companies. Leading players such as Reckitt Benckiser (India) Ltd and Hindustan Unilever Ltd run a lot of advertisement campaigns through TV commercials and billboards to spread awareness about surface care products and their benefits.

Euromonitor International's Surface Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in India
SURFACE CARE IN INDIA
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Surface Care: % Value 2011-2015
Table 4 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 5 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 1 Hindustan Unilever Ltd: Key Facts
Summary 2 Hindustan Unilever Ltd: Operational Indicators
Competitive Positioning
Summary 3 Hindustan Unilever Ltd: Competitive Position 2015
Executive Summary
Government Initiatives Increase Awareness About Home Care Products
Companies Try To Increase Value Sales by Adding Benefits To Existing Products
Leading Players Compete on Price in Home Care
Internet Retailing Emerges As A Significant Channel for Home Care
Home Care Is Expected To Grow Faster Due To Increased Rural Consumption
Key Trends and Developments
Home Care Companies Continue To Launch Smaller Pack Sizes To Encourage Trial
Private Label Companies Placing Home Care Products in the Mid-price Range
Home Care Companies Launch Specialised Products in the Wake of Disease Outbreaks
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 Sales of Home Care by Region: Value 2010-2015
Table 11 Sales of Home Care by Region: % Value Growth 2010-2015
Table 12 Sales of Home Care by Rural vs Urban: % Value 2015
Table 13 NBO Company Shares of Home Care: % Value 2011-2015
Table 14 LBN Brand Shares of Home Care: % Value 2012-2015
Table 15 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 16 Distribution of Home Care by Format: % Value 2010-2015
Table 17 Distribution of Home Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Home Care by Category: Value 2015-2020
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Table 20 Forecast Sales of Home Care by Region: Value 2015-2020
Table 21 Forecast Sales of Home Care by Region: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources












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