1. Market Research
  2. > Home and Office Goods
  3. > Home Goods
  4. > Household Products Market Trends
  5. > Surface Care in Ireland

Surface Care in Ireland

  • February 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Overall, surface care declined slightly in current value terms in 2015 to reach €35 million. Despite an increase in consumer confidence, little evidence of this was seen within surface care as consumers continued to buy products that were on promotion or else traded down to private label varieties. Surface care excluding wipes saw a better performance with current value growth of 1% in 2015. Basic cleaning products continue to see strong demand, as well as multi-purpose cleaning products which...

Euromonitor International's Surface Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Ireland
SURFACE CARE IN IRELAND
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Aldi Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 1 Aldi Ireland Ltd: Key Facts
Summary 2 Aldi Ireland Ltd: Operational Indicators
Production
Private Label
Summary 3 Aldi Ireland Ltd: Private Label Portfolio
Killeen Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 4 Killeen Ltd: Key Facts
Competitive Positioning
Summary 5 Killeen Ltd: Competitive Position 2015
Procter and Gamble (mfg) Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 6 Procter and Gamble (Mfg) Ireland Ltd: Key Facts
Summary 7 Procter and Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 8 Procter and Gamble (Mfg) Ireland Ltd: Competitive Position 2015
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Ireland Ltd: Key Facts
Competitive Positioning
Summary 10 Reckitt Benckiser Ireland Ltd: Competitive Position 2015
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
Summary 11 Unilever Ireland Ltd: Key Facts
Summary 12 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
Summary 13 Unilever Ireland Ltd: Competitive Position 2015
Executive Summary
Sales Remain Weak Within Home Care
Brand Loyalty Falling in Many Categories
Innovation Lacking Within Several Categories
Shift in Distribution From Supermarkets To Discounters
Growth Expected To Return Over the Forecast Period
Key Trends and Developments
Recession Ends But Does Not Help Home Care Sales
Irish Consumers Continue To Overdose on Laundry Detergent
A Lack of Innovation Benefits Private Label Sales
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 14 Research Sources












View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Surface Care in Portugal

Surface Care in Portugal

  • $ 992
  • Industry report
  • May 2016
  • by Euromonitor International

Surface care continued to record a positive performance in 2015, due to the developed trend towards home cooking and spending more time at home, as a way of saving money during the economic crisis. This ...

Home Care in Portugal

Home Care in Portugal

  • $ 2 635
  • Industry report
  • May 2016
  • by Euromonitor International

The ongoing positive signs of an economic recovery, declining unemployment and rising consumer confidence levels resulted in an improving performance for home care in Portuguese households in 2015. There ...

Home Care in Indonesia

Home Care in Indonesia

  • $ 2 635
  • Industry report
  • May 2016
  • by Euromonitor International

Current value growth slowed down slightly between 2014 and 2015, though it was still strong, up by double digits. The essential nature of various home care products such as laundry care and dishwashing ...

Surface Care In Indonesia

May 2016 $ 992

Surface Care In Japan

April 2016 $ 992

Home Care In Japan

April 2016 $ 2 635

Home Care In The Netherlands

April 2016 $ 2 635

Home Care In Italy

April 2016 $ 2 635

Surface Care In Italy

April 2016 $ 992

ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.