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Surface Care in Italy

  • April 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

In 2015, most consumers preferred multi-purpose cleaners, as these products are more convenient than specific-use cleaners in that they can be used for many surfaces. Moreover, consumers tend to buy promotional products because they can get more for their money. Single-purpose cleaners sell better when their prices are discounted. Consumers also prefer wipes and refills (dry electro-static), as they appreciate the comfort and convenience offered by single-use disposable dry wipes.

Euromonitor International's Surface Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Italy
SURFACE CARE IN ITALY
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 1 Guaber Srl: Key Facts
Summary 2 Guaber Srl: Operational Indicators
Competitive Positioning
Summary 3 Guaber Srl: Competitive Position 2015
Henkel Italia SRL in Home Care (italy)
Strategic Direction
Key Facts
Summary 4 Henkel Italia Srl: Key Facts
Summary 5 Henkel Italia Srl: Operational Indicators
Competitive Positioning
Summary 6 Henkel Italia Srl: Competitive Position 2015
Procter and Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Italia SpA: Key Facts
Summary 8 Procter and Gamble Italia SpA: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Italia SpA: Competitive Position 2015
Reckitt Benckiser Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser Italia SpA: Key Facts
Summary 11 Reckitt Benckiser Italia SpA: Operational Indicators
Competitive Positioning
Summary 12 Reckitt Benckiser Italia SpA: Competitive Position 2015
Executive Summary
Endless Promotions Keeps Industry Subdued
Private Label Grows
Henkel Italia SRL Retains Its Lead
Health and Beauty Specialist Retailers Gain Ground
Environmental Challenges Are Increasingly Becoming Opportunities
Key Trends and Developments
Environmentally Friendly and Green Products Are Increasing Their Penetration
Private Label Continues To Improve Its Position
the Battle Within Home Care Is Increasingly Fought on Pricing
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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