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Surface Care in Malaysia

  • February 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

Demand for surface care is increasing as consumers – especial urban consumers with disposable income – are more particular about using cleansers with specific functions such as glass/window cleaners and oven cleaners, instead of just using multipurpose cleaners.

Euromonitor International's Surface Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Malaysia
SURFACE CARE IN MALAYSIA
Euromonitor International
February 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Goodmaid Chemicals Corp Sdn Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 1 Goodmaid Chemicals Corp Sdn Bhd: Key Facts
Competitive Positioning
Summary 2 Goodmaid Chemicals Corp Sdn Bhd: Competitive Position 2015
Lam Soon (m) Bhd in Home Care (malaysia)
Strategic Direction
Key Facts
Summary 3 Lam Soon (M) Bhd: Key Facts
Competitive Positioning
Summary 4 Lam Soon (M) Bhd: Competitive Position 2015
Executive Summary
Home Care Sees Positive Growth in 2015
Hygiene Awareness Is on the Rise
Local Manufacturers Continue To Lose Ground
Modern Grocer Retailers Lead in Distribution Channels
Home Care Market Will Become More Saturated
Key Trends and Developments
Aggressive Marketing Activities Maintain Value Growth
Rising Awareness of Health and Hygiene Boosts Demand of Sophisticated Products
Weak Economic Condition Contributes To Private Label
Rural Vs Urban Key Trends and Developments
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 5 Research Sources












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