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Surface Care in Singapore

  • January 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Wipes are increasing popular due to their convenience and pricing. Wipes allow a much quicker way to clean floors than vacuum cleaners or traditional mops, which take more time to set up and dispose of. As well as the convenience, wipes are becoming cheaper as dollar shops are expanding their range of economy wipes.

Euromonitor International’s Surface Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Singapore
SURFACE CARE IN SINGAPORE
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Ntuc Fairprice Co-operative Pte Ltd in Home Care (singapore)
Strategic Direction
Key Facts
Summary 1 NTUC FairPrice Co-operative Pte Ltd: Key Facts
Production
Private Label
Summary 2 NTUC FairPrice Co-operative Pte Ltd: Private Label Portfolio
Unilever Singapore Pte Ltd in Home Care (singapore)
Strategic Direction
Key Facts
Summary 3 Unilever Singapore Pte Ltd: Key Facts
Competitive Positioning
Summary 4 Unilever Singapore Pte Ltd: Competitive Position 2015
Universal Integrated Corp Consumer Products Pte Ltd in Home Care (singapore)
Strategic Direction
Key Facts
Summary 5 Universal Integrated Corp Consumer Products Pte Ltd: Key Facts
Competitive Positioning
Summary 6 Universal Integrated Corp Consumer Products Pte Ltd: Competitive Position 2015
Executive Summary
Sales Growth Declines in the Home Care Market
Private Label Presence Increases
Brand Consolidation Acts As A Solution To Intensified Competition
the Supermarkets Channel Achieves A Larger Value Share Within Retail Distribution
Home Care Sales Are Forecast To Grow at A Small But Stable Rate
Key Trends and Developments
Online Retailing Shapes Marketing Campaigns
Multi-purpose Products Or Products With Added Benefits Gain in Popularity
Increased-concentration Products Saturate the Market
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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