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Surface Care in Singapore

  • January 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

Surface care recorded a current value growth rate of 2% to reach SGD34 million in 2016. Hectic lifestyles among consumers in Singapore have led consumers to turn to products that offer greater convenience and functionality.

Euromonitor International’s Surface Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Singapore
SURFACE CARE IN SINGAPORE
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Unilever Singapore Pte Ltd in Home Care (singapore)
Strategic Direction
Key Facts
Summary 1 Unilever Singapore Pte Ltd: Key Facts
Competitive Positioning
Summary 2 Unilever Singapore Pte Ltd: Competitive Position 2016
Universal Integrated Corp Consumer Products Pte Ltd in Home Care (singapore)
Strategic Direction
Key Facts
Summary 3 Universal Integrated Corp Consumer Products Pte Ltd: Key Facts
Competitive Positioning
Summary 4 Universal Integrated Corp Consumer Products Pte Ltd: Competitive Position 2016
Executive Summary
the Home Care Market Slows Down
Consumers Demand Premium, Value-added Products
Green Products Grow in Popularity
Supermarkets Remains the Most Significant Retail Distribution Channel
Sustained Growth Is Expected Over the Forecast Period
Key Trends and Developments
Green Products Remain A Niche, But Are Growing in Popularity
Ingredient Disclosure Is A Major Step Forward for the Industry
Manufacturers Shift To More Highly Concentrated Products
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 5 Research Sources












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