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Surface Care in Spain

  • February 2017
  • -
  • Euromonitor International
  • -
  • 27 pages

The evolution of the Spanish economy and political situation are the crucial factors explaining the performance of home care products in 2016. Euromonitor International data point out that the Spanish economy recorded a positive GDP growth rate of 3% in 2016. This supported sales of surface care in 2016. However, the existing political situation is eroding consumer confidence and, hence, is limiting sales. After two presidential elections in a 6-month period, Spaniards did not have a new preside...

Euromonitor International’s Surface Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Spain
SURFACE CARE IN SPAIN
Euromonitor International
February 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Iberica SA: Key Facts
Summary 2 Henkel Iberica SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel Iberica SA: Competitive Position 2016
Kh Lloreda SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 4 KH Lloreda SA: Key Facts
Summary 5 KH Lloreda SA: Operational Indicators
Competitive Positioning
Summary 6 KH Lloreda SA: Competitive Position 2016
Procter and Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble España SA: Key Facts
Summary 8 Procter and Gamble España SA: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble España SA: Competitive Position 2016
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser España SL: Key Facts
Summary 11 Reckitt Benckiser España SL: Operational Indicators
Competitive Positioning
Summary 12 Reckitt Benckiser España SL: Competitive Position 2016
Executive Summary
Spanish Political Situation Prevents Further Growth
the Middle Class Is Back
No Surprises But More Competition
Spaniards Lose Their Fear of Making A Click
Outlook More Positive
Key Trends and Developments
Economic Recovery
the Old and the New
Distribution in A Click
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources

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