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Surface Care in Spain

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Surface care recorded a weak performance in 2015 with value sales declining by 1%. Consumers continued to purchase these essential products; however many are choosing the cheapest ranges. Although Spanish macroeconomic indicators show a recovery from the weak figures recorded over the review period, this good news was not strong enough to convince Spaniards to buy value-added products as a matter of course.

Euromonitor International’s Surface Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Spain
SURFACE CARE IN SPAIN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Henkel Iberica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Iberica SA: Key Facts
Summary 2 Henkel Iberica SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel Iberica SA: Competitive Position 2015
Kh Lloreda SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 4 KH Lloreda SA: Key Facts
Summary 5 KH Lloreda SA: Operational Indicators
Competitive Positioning
Summary 6 KH Lloreda SA: Competitive Position 2015
Procter and Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble España SA: Key Facts
Summary 8 Procter and Gamble España SA: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble España SA: Competitive Position: Competitive Position 2015
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser España SL: Key Facts
Summary 11 Reckitt Benckiser España SL: Operational Indicators
Competitive Positioning
Summary 12 Reckitt Benckiser España SL: Competitive Position 2015
Executive Summary
Economic Recovery Helps Retail Sales
Spanish Property Market Has A Say
International Players Lead the Competitive Landscape
Grocery Retailers Remain the Favourites
Outlook Is More Positive
Key Trends and Developments
Economic Outlook More Positive After Years of Crisis
Housing Market Shapes Home Care Sales
Spaniard Vs Machines
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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