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Surface Care in Sweden

  • January 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Category growth and product development in 2015 were driven by making cleaning easier and less of a chore for consumers. For example, the year saw the launch of Ajax Easy Rinse, which claims to clean and rinse in just one wipe.

Euromonitor International’s Surface Care in Sweden market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Sweden
SURFACE CARE IN SWEDEN
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Cederroth Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 1 Cederroth AB: Key Facts
Summary 2 Cederroth AB: Operational Indicators
Competitive Positioning
Summary 3 Cederroth AB: Competitive Position 2015
Colgate-Palmolive Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 4 Colgate-Palmolive AB: Key Facts
Summary 5 Colgate-Palmolive AB: Operational Indicators
Competitive Positioning
Summary 6 Colgate-Palmolive AB: Competitive Position 2015
Procter and Gamble Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble Sverige AB: Key Facts
Summary 8 Procter and Gamble Sverige AB: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble Sverige AB: Competitive Position 2015
Reckitt Benckiser (sweden) in Home Care (sweden)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser (Sweden): Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser (Sweden): Competitive Position 2015
Unilever Sverige Ab in Home Care (sweden)
Strategic Direction
Key Facts
Summary 12 Unilever Sverige AB: Key Facts
Summary 13 Unilever Sverige AB: Operational Indicators
Competitive Positioning
Summary 14 Unilever Sverige AB: Competitive Position 2015
Executive Summary
Home Care Registers Positive Value Growth in 2015
Manufacturers Seek To Make Household Tasks Less of A Chore
Multinationals To the Fore
Grocery Retailers Dominate Distribution
Further Positive Growth Expected Over the Forecast Period
Key Trends and Developments
Laundry Duties A Source of Irritation
Removing the Chore From Cleaning
Collaborations With Consumer Appliance Manufacturers
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 15 Research Sources












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