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Surface Care in the Philippines

  • March 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

Surface care recorded 5% current value growth during 2015, although this represented a slowdown from the 7% current value growth recorded in the category during 2014. The increasingly hectic lifestyles of many Philippine consumers saw them continuing to demand convenience in their daily lives. This was especially apparent in home care, as they want to lighten the load of their daily household chores by minimising the effort required to keep their homes clean. Consequently, consumers were also...

Euromonitor International’ s Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in the Philippines
SURFACE CARE IN THE PHILIPPINES
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Surface Care: % Value 2011-2015
Table 4 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 5 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Unilever Philippines Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 Unilever Philippines Inc: Key Facts
Competitive Positioning
Summary 2 Unilever Philippines Inc: Competitive Position 2015
Executive Summary
Home Care Clocks Positive Current Value Growth in 2015
Demand for Convenience Surrounds Home Care
International Players Remain in Control of Home Care
Grocery Retailers Remains the Preferred Retail Distribution Channel for Home Care
Home Care Set To Continue Recording Positive Growth
Key Trends and Developments
Minimal Impact of Slow GDP Growth on Home Care
International Players Dominate Home Care
Grocery Retailers Dominate the Retail Distribution of Home Care
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources

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