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Wipes in Argentina

  • March 2017
  • -
  • Euromonitor International
  • -
  • 23 pages

The penetration rate of wipes continued to be very low in Argentina and the economic crisis limited any possibility of development in 2016. With the exception of baby wipes, where purchases are marked by a high emotional component, the remainder of wipes were poorly developed as consumers preferred to use alternative economical products. In the face of such a poor performance, some brands disappeared from the market during 2016.

Euromonitor International’s Wipes in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Argentina
WIPES IN ARGENTINA
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Kimberly-Clark Argentina Holdings SA in Tissue and Hygiene (argentina)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark Argentina Holdings SA: Key Facts
Summary 2 Kimberly-Clark Argentina Holdings SA: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark Argentina Holdings SA: Competitive Position 2016
Executive Summary
Economic Crisis Has Negative Impact on Tissue and Hygiene
Brands Abandon Program Precios Cuidados (controlled Prices)
Multinational Companies Dominate Tissue and Hygiene
Discounts and Promotions To Maintain Sales
Optimistic Outlook for the Forecast Period
Key Trends and Developments
the End of Controlled Prices Modifies Usage of Sanitary Protection
Strong Rationalisation of Consumption During Economic Crisis
Demographic Change Becomes A Key Factor in Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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