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Bath and Shower in the US

  • April 2016
  • -
  • Euromonitor International
  • -
  • 34 pages

Bath and shower is dominated by soap, the sales of which totalled US$6.4 billion in 2015 to account for an 83% share of the category. Overall sales of soap grew by 3% in current value terms as Americans continued to place great importance on personal cleanliness. Liquid soap posted the strongest current value growth of 6%, fuelled by the popularity of hand sanitizers and natural products, both of which strongly outperformed liquids in general. Bar soap suffered a decline in sales as consumers...

Euromonitor International's Bath and Shower in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in the US
BATH AND SHOWER IN THE US
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Estee Lauder Cos Inc in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 1 Estee Lauder Cos Inc: Key Facts
Summary 2 Estee Lauder Cos Inc: Operational Indicators
Competitive Positioning
Summary 3 Estee Lauder Cos Inc: Competitive Position 2015
Procter and Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 4 The Procter and Gamble Co: Key Facts
Summary 5 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 6 The Procter and Gamble Co: Competitive Position 2015
Executive Summary
US Beauty and Personal Care Registers Healthy Current Value Growth in 2015
Major Beauty Players Look To Restructure
Products Providing New Benefits Blur Category Boundaries
US Market Becomes Increasingly Multicultural
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
Increasing Importance of the Masstige Segment
Market Segmentation and Personalisation
Naturals
Table 10 Desired Product Features
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 7 Research Sources












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