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Air Care in Mexico

  • January 2017
  • -
  • Euromonitor International
  • -
  • 21 pages

The availability of a product is the key to creating awareness of a brand and attract consumers by having distribution in all channels in order to reach more consumers, even those who are not considered as possible targets, boosting impulsive purchases. The variety of air care products allows them to be sold through almost all distribution channels and the launch of economy versions and brands have favoured the expansion of distribution as well. There are some channels where it is not so common...

Euromonitor International’s Air Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Mexico
AIR CARE IN MEXICO
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 1 Henkel Mexicana SA de CV: Key Facts
Summary 2 Henkel Mexicana SA de CV: Operational Indicators
Competitive Positioning
Summary 3 Henkel Mexicana SA de CV: Competitive Position 2016
Procter and Gamble De Mexico SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
Summary 4 Procter and Gamble de Mexico SA de CV: Key Facts
Summary 5 Procter and Gamble de Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 6 Procter and Gamble de Mexico SA de CV: Competitive Position 2016
Executive Summary
Home Care Displays Better Performance in 2016
Emerging Categories Are Gaining in Popularity
Home Care Is Led by Four Manufacturers
Store-based Retailing Remains As the Most Important Distribution Channel
Home Care Expects A Positive Stable Performance Over the Forecast Period
Key Trends and Developments
Consumers Demand Home Care That Eliminates Outbreak of Viruses
Supermarkets Faces New Competitors
Prices of Home Care Will Be Influenced by the Weakness of the Mexican Peso
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 7 Research Sources












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