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Air Care in Morocco

  • January 2016
  • -
  • Euromonitor International
  • -
  • 16 pages

Air care in Morocco posted a 7% current value growth in 2015. Sales in the category are being mainly driven by cultural factors as Moroccans are very hospitable people who tend to entertain guests frequently, offering them the maximum comfort possible when they are in their homes. Moreover, the fact that the municipalities which control many of Morocco’s large cities pay little attention to waste collection results in very unpleasant odours permeating Moroccan homes, which motivates people to...

Euromonitor International’s Air Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Morocco
AIR CARE IN MOROCCO
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Executive Summary
Home Care in Morocco Sustained A Positive Growth in 2015
Innovation and Diversification Continue To Drive Sales in Home Care in Morocco in 2015
Procter and Gamble North West Africa Continues To Lead Sales in Home Care in 2015
Independent Small Grocers Still Account for the Bulk of Home Care Sales
Home Care Is Expected To Sustain Strong Positive Growth Over the Forecast Period
Key Trends and Developments
Consumer and Retail Trends in Morocco
Business Environment in Morocco
Demand for Ecological Products in Morocco
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources












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