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Air Care in Slovakia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 22 pages

For many Slovak consumers, air care is perceived as not highly needed and they would rather invest in other products that make their lives easier and otherwise seem more important. However, due to rising promotion of air care, more consumers are embracing these products. Moreover, once consumers start to use air care within their households they often use them regularly, which supports sales growth of the category. Value sales of air care grew by 1% in 2015.

Euromonitor International’s Air Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in Slovakia
AIR CARE IN SLOVAKIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt sro: Key Facts
Summary 2 dm-Drogerie Markt sro: Operational Indicators
Internet Strategy
Private Label
Summary 3 dm-Drogerie Markt sro: Private Label Portfolio
Herba Drug Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 4 Herba Drug sro: Key Facts
Summary 5 Herba Drug sro: Operational Indicators
Competitive Positioning
Summary 6 Herba Drug sro: Competitive Position 2015
Procter and Gamble Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble spol sro: Key Facts
Summary 8 Procter and Gamble spol sro: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble spol sro: Competitive Position 2015
Executive Summary
Home Care Maintains Stable Sales Growth in 2015
Innovation Does Not Have Only Positive Effects on Home Care´s Performance
Henkel Slovensko Is the Most Successful Company Within Home Care
No Clear Leader Amongst Distribution Channels Is Seen in 2015
Sales Growth of Home Care Is Predicted To Be Limited Over the Forecast Period
Key Trends and Developments
Private Label Within Home Care Begins To Struggle
Domestic Manufacturers Continue To Hold Weak Positions in the Country
More Concentrated Formulations of Specific Home Care Products Push the Sales Growth of Their Categories Down
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 10 Research Sources












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