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Air Care in the US

  • March 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

One of the biggest stories of 2015 was Procter & Gamble’s decision to expand its very successful Unstopables brand of laundry scent boosters into the air care category. Unstopables, a line of pourable in-wash scent beads which infuse laundry with a fresh fragrance, saw tremendous growth throughout the review period. Some consumers had even taken to melting these scent beads in wax melts – a practice which is discouraged due to safety concerns associated with incorrect use of the product.

Euromonitor International's Air Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in the US
AIR CARE IN THE US
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Scented Candles Value Sales 2011-2015
Summary 1 Scented Candles Brand Rankings 2013-2015
Category Data
Table 2 Sales of Air Care by Category: Value 2010-2015
Table 3 Sales of Air Care by Category: % Value Growth 2010-2015
Table 4 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 5 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 6 NBO Company Shares of Air Care: % Value 2011-2015
Table 7 LBN Brand Shares of Air Care: % Value 2012-2015
Table 8 Forecast Sales of Air Care by Category: Value 2015-2020
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
L Brands Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 2 L Brands Inc: Key Facts
Summary 3 L Brands Inc: Operational Indicators
Internet Strategy
Summary 4 L Brands Inc: Share of Sales Generated by Internet Retailing
Company Background
Competitive Positioning
Summary 5 L Brands Inc: Competitive Position 2015
Procter and Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 6 The Procter and Gamble Co: Key Facts
Summary 7 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 8 The Procter and Gamble Co: Competitive Position 2015
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 9 Reckitt Benckiser Inc: Key Facts
Competitive Positioning
Summary 10 Reckitt Benckiser Inc: Competitive Position 2015
SC Johnson and Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 11 SC Johnson and Son Inc: Key Facts
Competitive Positioning
Summary 12 SC Johnson and Son Inc: Competitive Position 2015
Executive Summary
A Better Performance in 2015 Compared To the Review Period Average
Liquid Tablet Detergent Safety Concerns Remain Prevalent
Procter and Gamble Remains the Leading Player
Internet Retailing Remains An Untapped Channel
Home Care Expected To Register A Slight Decline Over the Forecast Period
Key Trends and Developments
Detergent Tablets Continue To Grow But Remain Under Fire Due To Safety Concerns
Innovation and Cross-branding Provide Opportunities in Home Care
Urbanisation Leads To Smaller Living Quarters and Diminishing Storage Space
Market Indicators
Table 10 Households 2010-2015
Market Data
Table 11 Sales of Home Care by Category: Value 2010-2015
Table 12 Sales of Home Care by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Home Care: % Value 2011-2015
Table 14 LBN Brand Shares of Home Care: % Value 2012-2015
Table 15 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 16 Distribution of Home Care by Format: % Value 2010-2015
Table 17 Distribution of Home Care by Format and Category: % Value 2015
Table 18 Forecast Sales of Home Care by Category: Value 2015-2020
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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