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Air Care in the US

  • January 2017
  • -
  • Euromonitor International
  • -
  • 26 pages

One of the most important stories of 2016 was the continued growth in the variety of fragrances available in products across the air care spectrum. More upscale brands, such as Yankee Candle and Bath & Body Works, have long been adept at creating unique, complicated fragrances and tailoring different fragrance varieties to specific seasons, but this trend is now moving steadily into the mass market. The release of SC Johnson & Son Inc’s Glade Autumn Collection and Procter & Gamble Co’s Febreze 2...

Euromonitor International’s Air Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Air Care in the US
AIR CARE IN THE US
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Procter and Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 1 The Procter and Gamble Co: Key Facts
Summary 2 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 3 The Procter and Gamble Company: Competitive Position 2016
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Inc: Key Facts
Summary 5 Reckitt Benckiser Inc: Operational Indicators
Competitive Positioning
Summary 6 Reckitt Benckiser Inc: Competitive Position 2016
SC Johnson and Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 7 SC Johnson and Son Inc: Key Facts
Competitive Positioning
Summary 8 SC Johnson and Son Inc: Competitive Position 2016
Executive Summary
Positive 2015 Performance Continues Into 2016
Value Redefined
Henkel Completes Purchase of Sun Products in Major US Acquisition
Technology Impacts Distribution Channels
the Maturity of the Industry Takes Its Toll on Sales
Key Trends and Developments
Product and Packaging Innovation Boosted by Safety Concerns
Innovation in Laundry Care Influenced by Demographics
Internet and Sustainability Trends in Home Care Expected To Continue
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 9 Research Sources

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