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Surface Care in Slovakia

  • January 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Surface care continued to enjoy stable growth during 2015 as a value sales increase of 3% was recorded. Slovak consumers were more interested in added-value products and those with higher effectiveness. Moreover, surface care benefited from the modernisation of Slovak households with new, modern types of floor types and equipping higher-priced consumer appliances which need frequent care for their usage.

Euromonitor International’s Surface Care in Slovakia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in Slovakia
SURFACE CARE IN SLOVAKIA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt sro: Key Facts
Summary 2 dm-Drogerie Markt sro: Operational Indicators
Internet Strategy
Private Label
Summary 3 dm-Drogerie Markt sro: Private Label Portfolio
Henkel Slovensko Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 4 Henkel Slovensko spol sro: Key Facts
Summary 5 Henkel Slovensko spol sro: Operational Indicators
Competitive Positioning
Summary 6 Henkel Slovensko spol sro: Competitive Position 2015
Procter and Gamble Spol Sro in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 7 Procter and Gamble spol sro: Key Facts
Summary 8 Procter and Gamble spol sro: Operational Indicators
Competitive Positioning
Summary 9 Procter and Gamble spol sro: Competitive Position 2015
Tatrachema Vd Trnava in Home Care (slovakia)
Strategic Direction
Key Facts
Summary 10 Tatrachema vd Trnava: Key Facts
Summary 11 Tatrachema vd Trnava: Operational Indicators
Competitive Positioning
Summary 12 Tatrachema vd Trnava: Competitive Position 2015
Executive Summary
Home Care Maintains Stable Sales Growth in 2015
Innovation Does Not Have Only Positive Effects on Home Care´s Performance
Henkel Slovensko Is the Most Successful Company Within Home Care
No Clear Leader Amongst Distribution Channels Is Seen in 2015
Sales Growth of Home Care Is Predicted To Be Limited Over the Forecast Period
Key Trends and Developments
Private Label Within Home Care Begins To Struggle
Domestic Manufacturers Continue To Hold Weak Positions in the Country
More Concentrated Formulations of Specific Home Care Products Push the Sales Growth of Their Categories Down
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources












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