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Surface Care in South Korea

  • January 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

A major social issue in 2015 was the Middle East Respiratory Syndrome (MERS) crisis which hit the South Korean nation unexpectedly. The result has been strong recognition of personal and environmental hygiene and of the harmful effects of viruses and germs. The rapid expansion of the disease in 2015 was largely caused by the insanitary environment within hospitals and public areas.

Euromonitor International’s Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in South Korea
SURFACE CARE IN SOUTH KOREA
Euromonitor International
January 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2015
Cj Lion Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 4 CJ Lion Co Ltd: Key Facts
Summary 5 CJ Lion Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 CJ Lion Co Ltd: Competitive Position 2015
Lg Household and Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 7 LG Household and Health Care Ltd: Key Facts
Summary 8 LG Household and Health Care Ltd: Operational Indicators
Competitive Positioning
Summary 9 LG Household and Health Care Ltd: Competitive Position 2015
Pigeon Corp in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 10 Pigeon Corp: Key Facts
Summary 11 Pigeon Corp: Operational Indicators
Competitive Positioning
Summary 12 Pigeon Corp: Competitive Position 2015
Executive Summary
Positive Value Growth Slows Down in 2015
Social Crisis of Mers Increases Awareness of Hygiene
Company Rankings Remain Unchanged
Non-store Retailing Increases Its Influence
Stagnation Expected for Home Care
Key Trends and Developments
Convenience Remains A Keyword for Success
Enjoying Fragrance Is the New Trend
Steady Growth of Private Label Continues in 2015
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 13 Research Sources












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