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Surface Care in South Korea

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Oxy Reckitt Benckiser has long ranked among the leading players in surface care in South Korea, with its brands competing in several product categories. However, in 2016 this company’s reputation was seriously damaged after it publicly admitted overlooking the health risks of PHMG, a component contained in its humidifier sanitiser products since 2001 that has been deemed responsible for several cases of severe illness and a large number of deaths in recent years. The negative publicity that aros...

Euromonitor International’s Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in South Korea
SURFACE CARE IN SOUTH KOREA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Aekyung Industrial Co Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 1 Aekyung Industrial Co Ltd: Key Facts
Summary 2 Aekyung Industrial Co Ltd: Operational Indicators 2014-2015
Competitive Positioning
Summary 3 Aekyung Industrial Co Ltd: Competitive Position 2016
Lg Household and Health Care Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 4 LG Household and Health Care Ltd: Key Facts
Summary 5 LG Household and Health Care Ltd: Operational Indicators 2014-2015
Competitive Positioning
Summary 6 LG Household and Health Care Ltd: Competitive Position 2016
Yuhan Clorox Ltd in Home Care (south Korea)
Strategic Direction
Key Facts
Summary 7 Yuhan Clorox Ltd: Key Facts
Summary 8 Yuhan Clorox Ltd: Operational Indicators 2014-2015
Competitive Positioning
Summary 9 Yuhan Clorox Ltd: Competitive Position 2016
Executive Summary
Boycott of Oxy Reckitt Benckiser Ltd Harms Overall Performance of Home Care
"chemophobia" Spreads Among Consumers in the Wake of the Oxy Scandal
Other Top Players Make Value Share Gains As Oxy Reckitt Benckiser Loses Ground
Non-store Retailing Outperforms Store-based Retailing in Current Value Growth Terms
Maturity and Safety Concerns Look Set To Hamper Market Development
Key Trends and Developments
"chemophobia" Emerges As A New Threat for Home Care Producers
Non-store Retailing Channels Make Strong Gains in Home Care Distribution
Innovation Is Passive and Largely Limited To Leading Home Care Players
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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