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Surface Care in South Korea

  • January 2017
  • -
  • Euromonitor International
  • -
  • 24 pages

Summary

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Oxy Reckitt Benckiser has long ranked among the leading players in surface care in South Korea, with its brands competing in several product categories. However, in 2016 this company’s reputation was seriously damaged after it publicly admitted overlooking the health risks of PHMG, a component contained in its humidifier sanitiser products since 2001 that has been deemed responsible for several cases of severe illness and a large number of deaths in recent years. The negative publicity that aros...

Euromonitor International’s Surface Care in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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