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Surface Care in the US

  • January 2017
  • -
  • Euromonitor International
  • -
  • 29 pages

Impregnated wet wipes remained in the spotlight in 2016, as US consumers increasingly opted for convenience and versatility. In other words, home care products that deliver results with minimal effort are in high demand. Within surface care, this includes products that clean more quickly and efficiently as well as those which have easier-to-use packaging.

Euromonitor International’s Surface Care in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Surface Care in the US
SURFACE CARE IN THE US
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Clorox Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 1 The Clorox Co: Key Facts
Summary 2 The Clorox Co: Operational Indicators
Competitive Positioning
Summary 3 The Clorox Co: Competitive Position 2016
Procter and Gamble Co, the in Home Care (usa)
Strategic Direction
Key Facts
Summary 4 The Procter and Gamble Co: Key Facts
Summary 5 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 6 The Procter and Gamble Company: Competitive Position 2016
Reckitt Benckiser Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Inc: Key Facts
Summary 8 Reckitt Benckiser Inc: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser Inc: Competitive Position 2016
SC Johnson and Son Inc in Home Care (usa)
Strategic Direction
Key Facts
Summary 10 SC Johnson and Son Inc: Key Facts
Competitive Positioning
Summary 11 SC Johnson and Son Inc: Competitive Position 2016
Executive Summary
Positive 2015 Performance Continues Into 2016
Value Redefined
Henkel Completes Purchase of Sun Products in Major US Acquisition
Technology Impacts Distribution Channels
the Maturity of the Industry Takes Its Toll on Sales
Key Trends and Developments
Product and Packaging Innovation Boosted by Safety Concerns
Innovation in Laundry Care Influenced by Demographics
Internet and Sustainability Trends in Home Care Expected To Continue
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources

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