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Deodorants in the Netherlands, Euromonitor International

  • July 2015
  • -
  • Euromonitor International
  • -
  • 28 pages

Deodorants continued to face a difficult environment as sales lingered at near-saturation levels. Especially female-oriented deodorants were affected by high levels of maturity as the use of deodorants is a long standard practice among Dutch women.

Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in the Netherlands, Euromonitor International
DEODORANTS IN THE NETHERLANDS
Euromonitor International
July 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
As Watson (health and Beauty Benelux) in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 1 AS Watson Health and Beauty Benelux: Key Facts
Company Background
Chart 1 AS Watson (Health and Beauty Benelux): Kruidvat in Eindhoven
Internet Strategy
Private Label
Summary 2 AS Watson Health and Beauty Benelux: Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson Health and Beauty Benelux: Competitive Position 2014
L'Oreal Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 4 L'Oreal Nederland BV: Key Facts
Competitive Positioning
Summary 5 L'Oreal Nederland BV: Competitive Position 2014
Unilever Nederland BV in Beauty and Personal Care (netherlands)
Strategic Direction
Key Facts
Summary 6 Unilever Nederland BV: Key Facts
Summary 7 Unilever Nederland BV: Operational Indicators
Competitive Positioning
Summary 8 Unilever Nederland BV: Competitive Position 2014
Executive Summary
Beauty and Personal Care Gains Further Importance Among Dutch Consumers
Tough Economic Situation and High Levels of Competition Put Strain on Value Sales
Leading Global Players Dominate Sales With Continued Preference for Mass Brands
Product Developments Focus on Added Value Health Benefits
Uncertain Economic Outlook Leaves Little Room for Value Growth
Key Trends and Developments
Changing Fashion for Personal Appearance Shapes Sales
Growing Health Awareness Fuels Demand for Natural and 'free From' Products
Internet Retailing Benefits From Dutch Consumers' Strong Price Consciousness and Growing Demand for Convenience
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources












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