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Deodorants in the US

  • April 2016
  • -
  • Euromonitor International
  • -
  • 29 pages

Deodorants tends to be a category which grows solidly but rarely dramatically. It is fairly saturated and there are no major groups of potential consumers to encourage to start using deodorant products other than children reaching puberty. The category’s prospects for growth lie in getting consumers to spend more on deodorants which offer added value, such as through reducing underarm irritation or consisting of all-natural ingredients. However, the most important feature for the consumer...

Euromonitor International's Deodorants in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Deodorants market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Deodorants in the US
DEODORANTS IN THE US
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Procter and Gamble Co, the in Beauty and Personal Care (usa)
Strategic Direction
Key Facts
Summary 1 The Procter and Gamble Co: Key Facts
Summary 2 The Procter and Gamble Co: Operational Indicators
Competitive Positioning
Summary 3 The Procter and Gamble Co: Competitive Position 2015
Executive Summary
US Beauty and Personal Care Registers Healthy Current Value Growth in 2015
Major Beauty Players Look To Restructure
Products Providing New Benefits Blur Category Boundaries
US Market Becomes Increasingly Multicultural
Beauty and Personal Care Expected To Experience Moderate Continued Growth
Key Trends and Developments
Increasing Importance of the Masstige Segment
Market Segmentation and Personalisation
Naturals
Table 10 Desired Product Features
Market Data
Table 11 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 14 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 15 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 18 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 4 Research Sources












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