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Digestive Remedies in Romania

  • October 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

Value sales of digestive remedies grew by 6% in 2016, after steeper growth of 11% recorded in 2015 and a 10% current value CAGR registered over the review period. The slowdown of value growth in 2016 is largely due to the VAT rate reduction on pharmaceutical products, effective from 1 January 2016 (from 24% to 9%). This reduction was only slightly reflected in the price of OTC products in 2016, however, because producers tried to boost their margins on OTC products, given the very restrictive pr...

Euromonitor International’s Digestive Remedies in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Digestive Remedies in Romania
DIGESTIVE REMEDIES IN ROMANIA
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Digestive Remedies by Category: Value 2011-2016
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Digestive Remedies: % Value 2012-2016
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2013-2016
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2016-2021
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2016-2021
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Biofarm SA: Key Facts
Summary 2 Biofarm SA: Operational Indicators
Competitive Positioning
Summary 3 Biofarm SA: Competitive Position 2016
Hofigal SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 4 Hofigal SA: Key Facts
Summary 5 Hofigal SA: Operational Indicators
Competitive Positioning
Summary 6 Hofigal SA: Competitive Position 2016
Reckitt Benckiser Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Table 7 Reckitt Benckiser Romania Srl: Key Facts
Table 8 Reckitt Benckiser Romania Srl: Operational Indicators
Competitive Positioning
Summary 7 Reckitt Benckiser Romania Srl: Competitive Position 2016
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 8 Zentiva SA: Key Facts
Summary 9 Zentiva SA: Operational Indicators
Competitive Positioning
Summary 10 Zentiva SA: Competitive Position 2016
Executive Summary
Growth of the Consumer Health Market Is Slower in 2016 Than in the Review Period
Consumers Are More Interested in Dietary Supplements With Preventive Functions
Domestic Companies Gain Value Shares From International Companies in Within Vitamins and Dietary Supplements
Only Authorised Pharmacies and Drugstores Will Be Able To Sell Medicines Online
Growth of Consumer Health Will Be Slower During the Forecast Period Than in the Review Period
Key Trends and Developments
Pharmaceutical Companies Continue To Focus on OTC Products, Vitamins and Dietary Supplements, As the Rx Price Constraints Make Their Profitability Impossible
Ban on Smoking in Public Areas and Children's Playgrounds Introduced in 2016
Advertising of OTC and Vds Products Is Likely To Be Restricted in the Mass Media in Romania
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 10 Life Expectancy at Birth 2011-2016
Market Data
Table 11 Sales of Consumer Health by Category: Value 2011-2016
Table 12 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 13 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 14 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
Table 16 Distribution of Consumer Health by Format: % Value 2011-2016
Table 17 Distribution of Consumer Health by Format and Category: % Value 2016
Table 18 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 11 Research Sources












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