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Eye Care in Romania

  • November 2015
  • -
  • Euromonitor International
  • -
  • 16 pages

The eyes are one of the most expressive parts of the human body but at the same time the most fragile. Therefore, it is important to know how they can be optimally treated when the body gives warning signals. In Romania, people pay limited attention to their eyes and most often only when there is a need for it. That is why eye care products in Romania are less developed and are expected to maintain a similar growth in 2015 as in previous years.

Euromonitor International's Eye Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Eye Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Eye Care in Romania
EYE CARE IN ROMANIA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2010-2015
Table 2 Sales of Eye Care by Category: % Value Growth 2010-2015
Table 3 Sales of Standard Eye Care by Format: % Value 2010-2015
Table 4 Sales of Standard Eye Care by Positioning: % Value 2010-2015
Table 5 NBO Company Shares of Eye Care: % Value 2011-2015
Table 6 LBN Brand Shares of Eye Care: % Value 2012-2015
Table 7 Forecast Sales of Eye Care by Category: Value 2015-2020
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2015-2020
Executive Summary
Consumer Health Continues To Grow in 2015
Consumer Health Sees Innovation and New Product Launches
Domestic Manufacturers Strengthen Their Position in Consumer Health in Romania
Chemists/pharmacies Dominates Consumer Health Distribution
Consumer Health Industry Growth Expected To Slow Down As Major Categories Approach Maturity
Key Trends and Developments
the Impact of Shortage of Medicines on the Local Market
Self-medication Is Practiced in Romania
Counterfeit Medicines Problem Persists in Romania
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 10 Life Expectancy at Birth 2010-2015
Market Data
Table 11 Sales of Consumer Health by Category: Value 2010-2015
Table 12 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Penetration of Private Label in Consumer Health by Category: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format: % Value 2010-2015
Table 17 Distribution of Consumer Health by Format and Category: % Value 2015
Table 18 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources












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