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Laundry Care in Brazil

  • January 2017
  • -
  • Euromonitor International
  • -
  • 33 pages

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Despite the economic downturn in Brazil, laundry care managed to maintain growth in current value sales in 2016. The continued focus of consumers on products that offer superior cleaning results helped to lift the performance of the entire category in this regard. However, overall current value growth was mainly driven by larger and more well-established categories such as liquid fabric softeners and automatic detergents. Amidst worsening economic conditions, consumers were more inclined to favo...

Euromonitor International’s Laundry Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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